Content Strategy

AI-driven marketing has the power to change how businesses engage with their customers, offering unprecedented levels of value. However, while many companies use it to optimize their strategies, consumer sentiment around its use is more complicated than it seems. Therefore, understanding how people truly feel is crucial for brands looking to stay ahead.

How Generative AI Is Making Transformations in Marketing

Generative AI has quickly become a game changer for marketers, opening doors to new opportunities and enhancing how businesses execute campaigns. It has allowed marketers to create personalized content at scale while automating tasks that once took hours. 

If you've been visiting our website in recent weeks, you may have noticed some changes in the header and footer on our pages. We have removed the X logo and are no longer providing a link to our account on the X (formerly Twitter) social media platform. Given the past couple years of changes in leadership, community policies, and community makeup on X; socPub has decided to suspend posting on our X account. Admittedly, we always had a low following on this account so the statement we're making here is less significant than when other online publications take a similar action. Still, we believe no longer posting on X is a step in the right direction for socPub.

In any business, marketing collateral is essential for communicating your brand’s message and engaging with customers. Yet, as the amount of collateral grows, so do the challenges of managing it. You need a clear strategy to maintain control over your materials. Creating a holistic ecosystem for marketing material management allows you to streamline processes and enhance the impact of your content.

Many people think customer relationship management (CRM) tools are primarily used by sales professionals. However, these products can also improve client experiences by giving personnel more insights into behaviors, preferences and pain points. Perception changes that position CRM software as a customer experience driver can help those in people-oriented roles get better results and become more productive. 

Branding experts know storytelling is the backbone of a solid strategy. While much of it appeals to emotions, there is evidence why good marketing techniques appeal to the mind — it is all in neuroscience. Elevate your narratives by understanding how the brain amplifies companies with neuromarketing.

Sales content management systems (CMS) are crucial for organizing content assets and ensuring sales reps can engage prospective customers with the right content. Without a CMS, sales reps typically feel overwhelmed with the content they must choose during their sales process. Various types of content can stimulate information overload and sales content redundancy. However, a well-organized CMS will help a sales team stay prepared throughout the sales journey, ensuring productivity and efficiency.

With industries across the board becoming increasingly adept at using AI-driven Large Language Models (LLMs) like OpenAI’s ChatGPT, Anthropic’s Claude2 and Meta AI’s Llama2, it begs one obvious question: How do we make sure all of the content out there isn’t generated by AI?

Fortunately, being an “AI sleuth” is relatively easy thanks to some emerging smart SaaS tools. Such solutions will become crucial for those endeavoring to identify the use of AI in content creation, dealing with challenges related to false positives in AI content detection, discerning if AI material has yet been detected, and even if AI “distilled” content has been reconfigured to be more neutral in sentiment.

During the past seven days I've been upgrading our websites from Drupal 9 to Drupal 10. There are four of them which includes socPub, CMS Report, INFOTECH Pub, and After Work Pub. While one is never quite done with the work, we're quickly moving from the upgrade back to the maintenance phase of these website. As the dust settles down it will soon be time to start focusing on the content and presence of these websites.

Within the last few weeks since its debut, Threads has taken the digital world by storm. A product of Meta — Facebook’s parent company — Threads has been widely discussed as a contender designed to rival Twitter. The buzz surrounding its launch and the rapid adoption rates are impossible to ignore.

Yet, with every new platform comes a crucial question for businesses — should you jump on the Threads bandwagon? Is it genuinely worth taking advantage of another social media channel, especially when it is in its infancy?

At the risk of dating myself, I’ve been writing and posting articles online since the 1980s. Back then we didn’t have the Internet but we did have dial-up modems and bulletin board systems (BBS) hosted by computer enthusiasts. When the Internet, blogging, and self-hosted websites became popular in the late 1990's and early 2000’s I was also there. For awhile I hosted a website focused on content management systems that in its peak easily received over 100,000 unique visitors a month.