Content Management

Standardizing personal experience sounds impersonal, doesn't it? Yet, that's what we're talking about here and there are plenty of software folks believing it's the right time for such an effort. When companies manage or utilize a number of systems involved with customer experience management, there is a need for those systems to transfer data from one system to the next. It is a huge challenge for CIOs, trying to streamline heterogeneous technologies and the data and transactions flowing from each solutions from their information system, while at the same time avoiding losing control over the collected data.

After over 20 years of key influence over content management industry’s transformation, Piyush joins visionary vendor to drive accelerated growth

Jahia, a leading open source User Experience Platform (UXP) vendor, announced today that Piyush Patel, joins Jahia CEO Elie Auvray and COO Emmanuel Garcin in the Executive Leadership team of the company as Executive Vice President of Strategic Alliances & General Manager Americas.

You've done it. With the help of developers and advisors you brought your website online and proved if you build it, they will come. But it's never that simple. You now face an unforeseen challenge after launching your new website. Once you customers visit your site, how do you keep them coming back for more? The answer to this question is exactly what the Now What? Conference 2015 is all about. The Now What? Conference is two days of smart talks and workshops from smart people, all focused on keeping your website up-to-date post-launch.

74% of the buying decision is made in advance of the first sales call, 50% before an email address is captured. So why wait until marketing automation or CRM to tailor the digital experience?

SiteSupra, a hosted CMS and website builder, has now released their software as an open source CMS and development framework. SiteSupra Open Source Edition brings a new dimension to the web development market, as an open source product that may be hosted outside SiteSupra's own servers.

Today's content management systems (CMS) are far more sophisticated than the CMS systems of old. Small and large business enterprises have found many uses for CMS frameworks and platforms - far surpassing the simple document management solutions of past decades. If your business wishes to leverage the new CMS solutions for eCommerce, blogs, consumer or employee portals, media outlets or other business sites or solutions, it may wish to consider the Umbraco open source content management system.

Java. You can’t beat the classic when it comes to development languages for an enterprise-level content management system (ECM). Compared to .NET, PHP, or C# Java is still the top development language for its reliability, stability and suitability for “building back-ends for modern enterprise-web applications. With Java and frameworks based on it, web developers can build scalable web apps for a variety of users.”

Metrics are becoming increasingly important for content marketing. Simply measuring visitors or users, and displaying the results in colored graphics is no longer sufficient. A CMS solves this by going to the source: the content.

Content Performance Metrics

You've probably been measuring users or page visitors on on your site or mobile app for a long time. Thanks to free systems like Google Analytics or open source analytics software like Piwik, you have a (more or less) accurate picture of the pages that your visitors or users have visited. 

Content marketing is everywhere. You’ll be hard-pressed to find a marketer who isn’t seeing the impact of content marketing on their discipline.

Content Marketing is Growing. Fast.

Whether they’re B2B businesses, B2C businesses or even government agencies and nonprofits, enterprise sized organizations are going digital, and finding their online publishing needs looking increasingly like the needs of digital publishers.  

The first time I heard the mention of customer experience management was at CMS Expo 2012. In one of the sessions, Robert Rose spent much of his time at the Expo warning the audience that content management systems need to do more than just content management. Rose believed experience management needed to be given a higher priority over web content management. Yesterday, DNN announced with Evoq 8 they are now ready to "move beyond web content management" and enable "marketers to publish, personalize, and measure content anywhere online". The improvements in Evoq 8 are focused on today's marketing needs for better customer engagement.