Big Data

Businesses have seen the value of data for years. Thus, businesses have collected survey, transaction and marketing data all with the hope that by analysing it they can improve their business processes and become more profitable. The problem is that some companies end up paying more than the data is actually worth, due to poor business practices or relying on a data warehouse that simply can't keep up with today’s influx of data. For business leaders who find the following five signs familiar, it may be time to switch to big data as a service, such as Qubole, to get the most out of the data they collect and the money they spend.

It doesn't matter how much data you can store or process if your analysis isn't yielding valuable business insights. Yet it seems many businesses tend to put all of their time and resources into storing and maintaining their data rather than improving their analysis process. These are seven warning signs that you may have fallen into the data collection trap and are not gaining the insights that you need and want.

In a recent survey, 69 percent of North American IT professionals expressed a belief that the risks of using a cloud based service currently outweighed the benefits. The main reason cited was a concern over data security. This concern has made many business leaders hesitant to switch over to the cloud, but the reality is the cloud is growing and is not going away, especially with the possibility of big data cloud computing.