Analysis

Current attribution solutions ‘verging on useless’, say digital marketers – survey Real Wire Thu, 08/08/2019 - 06:09

August 8th 2019 – Digital marketing managers have slammed current attribution solutions as verging on useless, in a new survey commissioned by QueryClick. Unreliable or false attribution leaves almost 90% of marketers afraid to invest in activities with any kind of long-term payback because of their inability to prove the value. Fewer than one-in-seven marketers find that adjusting their marketing investments based on attribution insights delivers the predicted results. Overall, the survey reveals that marketers find current attribution insights tools are of negligible, arguably negative, value.

5 Tools for Analyzing the Market When Expanding Your Business

All data is valuable, yet some data is more valuable than the other. Joke aside, this maxim is well-known in the marketing world.

Without the means to abstract data marketers wouldn’t be able to tell precisely which marketing strategy is actually working and which one is not; the same way a doctor can’t properly diagnose a patient without having sufficient information.

Why are companies relying on the critical thinking test to derive the best of the results for their business?

Do the businesses or the firms have any means where they can be sure about recruitment of the right candidate from the various applicants for their company? Can be trust the papers or just the CV’s and rely on them while they hire them? Probably in all possibility the answer should be a no. but now the critical thinking test is designed to assess an individual's ability to digest and understand situations and information. This can be the ideal way for recruitment by the companies and the firms. It is often used by organizations where the ability to critically consider arguments or propositions is particularly important, such as law firms.

Major new study reveals the true ROI of database DevOps

DevOps is moving into the mainstream, and the database is now being included, but what holds many C-level executives back is the thorny issue of calculating the Return on Investment. They need to know that a change to the software development process as well as the tooling used will deliver tangible results.

To directly address this concern, Redgate Software today launched a new research study that reveals the benefits different stakeholders can expect from DevOps, and provides a powerful methodology for calculating the ROI of introducing DevOps for the database.

Female Political Journalists Impacted by Twitter Gender Glass Ceiling

Lissted, the influencer discovery and real-time Twitter filtering platform, has published in-depth research into the comparative retweet performance of male and female UK politics journalists during the 2017 General Election campaign period.

The research found male UK politics journalists received 4.3x more retweets from influential Twitter users compared to their female colleagues, and 4.9x more retweets from Twitter users as a whole.

The disparity was due to a combination of four main factors (relative importance in brackets):

Report: Brand mentions on Instagram Stories vs. Snapchat among influencers

August 9, 2017 --- Snaplytics is a marketing platform for new social channels including Snapchat and Instagram stories. In August they will launch their Brand Listening service to analyze brands share of voice among influencers and which influencers are most active on the story based platforms.

Snaplytics analyzed over 800 influencers in depth over the last quarter, to identify how many updates contained brand mentions, which brands were being mentioned and who mentioned them on what platform. It turns out while Snapchat has had a downward going slope in terms of influencer activity Instagram Stories is gaining more and more traction, especially among larger brands.

IT RFPs undermine CIO innovation

London, 21 June 2017: Communications and IT services provider, KCOM, has warned that the enterprise IT Request for Proposal (RFP) process requires urgent review if it is to enable organizations to use technology to meet business challenges effectively. Its analysis shows today’s RFPs are overly IT-focused, neglect wider business goals, stifle partner innovation and fail to guard against the future. 

KCOM carried out a detailed examination of RFPs it received in 2016 and 2017 for strategic IT projects in order to determine the degree to which they encouraged innovation, established a platform for future technology developments and supported overall business goals such as improved customer experience. 

Mobile Workspaces Are Not Ready For The Cyber Threats Of Tomorrow Real Wire Wed, 10/12/2016 - 07:37

While the mobile endpoint is a potential game changer for businesses, it exposes mobile workers to security risks and vulnerabilities

UK Local Authority websites struggle to hit plain English guidelines

In its largest ever Local Government study, VisibleThread identified that 82% of Local Governments websites do not meet target readability standards

Cambridge UK, Monday 5th September 2016. VisibleThread, a global leader in content quality management, has released an updated readability report which covers 191 Local Government websites.

UK Government’s Digital Service published its Writing for GOV.UK guide in 2014. In it, there are comprehensive guidelines to help writers, clearly stating that: