Content Strategy, Marketing, Outreach Strategy, Experience Management, Customer Experience, User Experience, Social Networks
We’re only a few weeks into 2017, so it is natural to ponder what the new year will bring. For many industries, it’s uncertain what the future holds. For marketing, however, it is clear cut. Based on the last half of 2016, companies have shifted their focus and begun taking advantage of powerful technologies that had largely been ignored (even though customers use them every day). In 2017, mobile marketing will rise to the top.
Four Key Marketing Strategies Helping Business Groups of all Sizes ‘"Diet for Dollars" to Boost Bottom Lines as Innovative Workplace Wellness Approach
While the modern-day workplace is rife with technology and other advancements that have made it more efficient, productive and profitable from a business standpoint, it seems much of that progress is having an adverse effect on the collective waistline—and well-being in general—of America’s workforce.
While the retail industry crisis has been well-reported, particularly with respect to dwindling foot traffic to brick-and-mortar stores. However, even as consumers turn to shopping online and via mobile devices in droves, it’s shocking to learn that fully 97% of visitors to eCommerce and other sales-minded sites bail out without purchasing on their first visit. As concerning is that approximately 70% of shoppers who do add items to their online shopping cart do not complete the purchase.
Hidden as a contact within the social messaging service Snapchat, the winning concept allows users to upload images and videos, directly connecting with lawyers and activists.
London, December 12, 2016 – LexisNexis announced the winning design of the “Hack the Change” Hackathon challenge. More than 40 coders, developers and designers were brought together over 48 hours, tasked with prototyping solutions to connect lesbian, gay, bi-sexual and transgender (LGBT+) people with those documenting and fighting discrimination.
Today, companies require marketing budgets as much as the cost of the whole manufacturing process. They pay media and marketing companies so much money that the MRP of the product could be many folds higher than the original manufacturing cost.
But, in today’s technologically advanced world, many ways have emerged to market your product almost for free of cost and having a really big impact compared to the high-budgeted marketing campaigns.
1. Social Media
Gamifying Goodness: New ‘Social Impact Scoring System’ Spurs a Movement of Competitive Kindness
How nice are you? The xocial online community is calculating and curating “competitive kindness” to help mere mortals out-nice each other, and make the world a better place
Are you using your superpowers for good? One optimistic online community called xocial (pronounced soh-shuhl) is now giving cause-conscious and otherwise kindhearted businesses and individuals the ability to do good, see good, feel good and measure good.
You’ve probably heard people talking about how awesome social media marketing is, and how they’ve used it to do everything from grow their brand, to spike their traffic and bring in the conversions. All of that sounds nice, but what happens when you’re trying to find success in this field, and you’re coming up short?
If that scenario sounds like your experience thus far with social media, then it’s time for an extreme makeover. Clearly something isn’t working, but that doesn’t mean it can’t be fixed. Today I’ll show you three surefire methods to revamp your social media marketing strategy and start off on the right foot.
How do you spot a modern Einstein? Thick glasses, braces, tucked shirts in high-waist pants, walks fast and always slouching—these are the typical geeks that Hollywood presented to the world. But such descriptions do not hold true these days.
They are no longer just stuck in a basement inventing a time travel machine. They are no longer just looking at a blackboard trying to solve the most complex math problems. There are also digital nerds, and they are as cool as the guys we hang out with on a Friday night. These tech-savvy individuals rule what we now know as digital marketing, which is practically a nerd’s world.
20% say their phone is the only device they’ll use for researching gifts online this holiday shopping season
San Mateo – December 15, 2015 - 62% of US consumers will have researched Christmas gifts online by looking on Amazon this holiday shopping season, with 44% performing searches on Google according to a new study. Mobile phones are expected to play a big role, with around 67% of people planning to use their smartphones for researching gifts and 20% saying their phone will be the only device they use for the task.
