Kentico, a provider in Web content and customer experience management, just released a new version of their content management system, Kentico 8.2. This new version provides several new and improved features with the primary focus on collaboration and ecommerce. Kentico 8.2 also offers improvements that the software developers believe will help businesses launch and manage digital marketing campaigns faster and easier than previous versions.
“With the new features contained in Kentico 8.2, we continue to show we not only listen to our customers, we respond to their needs,” said Kentico CEO and Founder Petr Palas. “We are constantly working to enhance our product to bring our customers the easy-to-use and affordable set of tools they need to launch and manage integrated digital marketing activities that are highly personalized, dynamic, and effective.”
Kentico 8.2 allows users to quickly deliver their marketing message on a number of digital channels. With sophisticated personalization, segmentation and other capabilities, Kentico allows users to manage all their digital marketing efforts in a unified way across all their marketing tools from a single environment that can easily integrate with real-time CRM and ERP data for the highest level of personalization. Kentico 8.2 includes all the components for integrated marketing efforts online, including Web Content Management, E-commerce, Online Marketing, Online Communities, Intranet and Collaboration.
The latest product enhancements include:
Bi-Directional SharePoint Synchronization
Kentico’s new SharePoint Integration module accelerates cooperation between collaborators while facilitating better file sharing. With Kentico’s new bi-directional SharePoint synchronization feature, all changes made in Kentico will be made automatically on the SharePoint server. Just "point and share" so your files are always up to date, and everyone has the latest versions.
Easy Shipping Calculations
With shipping costs affected by order value, size, weight, geography, shipping provider, and customer, providing shipping discounts and free delivery to certain customers can be difficult to calculate. One-size-fits-all solutions simply don't work. With Kentico, you can now easily create a shipping module (and reuse for other projects) that presents all the tools you need to calculate shipping costs in your own custom user interface.
Enhanced Contact Management
The Contact Management module in Kentico provides a 360-degree view of all your website visitors and customers as well as their behavior across all channels and devices. If you are using multiple tools to manage your leads, contacts and recipients, it can be a headache to sync them, import them and reuse them across all the platforms in use. With Kentico 8.2, you can easily import Contacts from a CSV file, segment them, and leverage them in the system.
Kentico 8.2 supports all the latest Microsoft technologies, including Visual Studio 2013, Microsoft .NET Framework 4.5, Windows Server 2012, Microsoft SQL Server 2014, Windows 8.1 and Azure SDK 2.5.
Images via Kentico.com