Ecommerce

Is your PHP e-commerce site doing well enough? The SEO factors you should prioritize to boost conversions

The presence of numerous website builders and CMS platform options makes setting up a store online a lot easier than it was before. Therefore, we see a lot of new spicks and span new e-commerce stores with a wide array of products but no customers. Many business owners are often too quick to blame their website template and core code for the lack of traffic. Nonetheless, how responsible can your code infrastructure be if several other stores are using the same code type or the same template?

E-commerce tips: Future proofing your Magento website for better UX

What is an e-commerce site without mobile-ready designs? Obviously antique! Mobile devices are the present and the future of e-commerce and marketing. Mobile users took over desktop traffic a long time ago. Irrespective of your website builder platform and CMS, you need to take a step towards optimizing your website for your mobile using customers right now. A good mobile-ready site is easy, light, fast and navigation-friendly.

Four People-Centered Trends to Watch for in E-Commerce

To succeed in e-commerce, look for new ways to serve basic needs - David Mattin from TrendWatching told about 200 digital professionals at the Handelskraft conference in Munich, Germany. A seemingly simple statement, but as the lead trend spotter went on to show, innovation is about how we deal with emerging expectations. Look at how Uber has led us to expect one-touch service for getting from point A to B.

Mattin outlined four trends in e-commerce in his lively talk. Here they are in the order that the audience rated as important for their businesses.

Real-Time Payments Key Driver for $3.3 Billion Rise in Technology Spend by North American Commercial Banks RealWire Tue, 12/05/2017 - 06:12

San Francisco, 05 December 2017 - New research from Ovum, the market-leading research and consulting firm, reveals that North American commercial banks are continuing to increase their investment in real-time payments (RTP). The report “The rise of real-time payments in North America”, commissioned by Icon Solutions is based on responses from more than 7,000 CIOs and other senior IT decision makers. The study shows that while implementing RTP infrastructures later than global peers, U.S.

Retail Rankings: Apica’s Web Performance Index Reveals Black Friday and Cyber Monday Winners and Losers RealWire Mon, 12/04/2017 - 16:25

New York - December 4th, 2017. One week on from Cyber Monday, Apica - the leading provider of comprehensive software testing and monitoring solutions - has unveiled the 2017 Apica Web Performance Index (WPI). The annual index evaluates and ranks the web performance of some of the 200 top e-commerce websites in the US and Europe, during one of the busiest retail periods on the calendar.

Four Reasons Why Your Business Needs an App Guest Author Wed, 11/15/2017 - 06:41

With a large majority of the global population increasing their smartphone and tablet usage when it comes to browsing for and buying products online, it makes sense to build your business a functional and easy to use mobile app. Providing a mobile app for your customers not only gives them another platform in order to buy products from your company, it will also help your reputation and give your business a more professional and up to date appearance. If you’re considering developing an app for your business, here are just some of the potential benefits you might experience.

Two-thirds of UK public want merchants to heighten security measures for online shopping RealWire Thu, 10/19/2017 - 17:39

LONDON, 19 October, 2017 – More than half (52 percent) of UK consumers think fraud is an inevitable part of shopping online, according to new research conducted by Paysafe, a leading global payments provider. In a wake-up call for online business, the Lost in Transaction report contradicts the widely-held belief that consumers value convenience and experience over security when shopping online.

Searchmetrics Study: Did Google Shopping Really Gain an Unfair Advantage over its Competitors in the EU?

London, U.K., September 28, 2017 - With Google now agreeing to concede to the EU’s antitrust action by creating a standalone unit for its shopping services and allowing rivals to bid for ads shown there, a new study examines whether Google Shopping did in fact gain an illegal advantage over other price comparison sites. And does the search company have a legitimate case in appealing the EU decision?

What Amazon Sellers Should Try to Keep in Mind Regarding Keyword Research and SEO Emilly Parkerson Tue, 08/22/2017 - 17:19

Even though virtually everyone knows the importance of search engine optimization (SEO) for sellers on e-commerce platforms like Amazon, it helps to have a list of handy tips to refresh the memory. It is not unusual for even seasoned SEO practitioners to forget the crux of certain vital points over time, hence a quick checklist of the most important issues: