Ecommerce

Tips to Help You Skyrocket Your Ecommerce Sales this Year

If there is an industry that’s getting more competitive with each passing year, then it’s got to be Ecommerce. After all, an industry that’s going to be worth more than 4.88 trillion US dollars by the year 2021 is only going to get exponentially more competitive as the years go by due to the sheer lucrative appeal of the market. And you can bet that every aspiring and established Ecommerce leader in the business will want to snag a sizable piece of that financial cake.

Ecommerce and digital marketing companies battle for the digital consumer in ‘an Amazon world’

London, UK – 28 February 2019. The latest E-Commerce and Digital Marketing M&A Market Reports from international technology mergers and acquisitions adviser, Hampleton Partners, reveal that 2018 recorded a $20 billion increase in disclosed e-commerce M&A value compared to 2017, boosted by mega-deals such as Walmart’s ambitious $16 billion purchase of Flipkart and Adobe’s acquisition of Marketo for $4.75 billion.

Study: Social media has the least influence on retail technology purchases

London, 6th February 2019 – Insight driven Tech PR Agency, CCgroup, today released the findings of its primary research study “How to influence retail technology buyers”. The results, collected from over 30 tier one (turnover above £500m) and tier two (turnover between £30-£500m) UK retailers, identified the information most important to decisionmakers when longlisting, shortlisting and purchasing from a potential technology vendor. port found that 42% of respondents would use industry analyst reports during shortlisting phase, making it the most influential content type.

5 Simple yet Effective Practices for Maximizing Your Ecommerce Customer Service

The Ecommerce industry is, for all its lucrative potential, a highly competitive field. Thousands upon thousands of online stores are battling it out for the love and affection of the ever-growing consumer market every single day – so how do you plan to stand out? The truth is that there are several key ways your Ecommerce store can separate itself from the herd, of which smart branding and stellar customer service present the winning combination for long-term success.

Study: Online fashion shoppers now spend more on mobile than desktop: 46% vs 44%

New research suggests that online fashion shoppers globally now spend more on mobile than desktop: 46% v 44%[1]. But with each visitor spending nearly 30% less time on a site when they come via mobile than they do on desktop, retailers face the key challenge of optimizing the mobile experience so shoppers can browse their sites quickly, find exactly what they are looking for and leave having made a purchase. 

These are the key findings of a new global study of ecommerce in fashion from Nosto, the ecommerce personalization and retail AI platform. The research is based on an analysis of 1.2 billion visits to fashion ecommerce websites globally over the whole of 2018. 

8 Traits of a Successful E-Commerce Business

The low overhead of Internet real estate makes it the perfect place to have a business presence. However, some online stores seem to languish, while others thrive. What factors make one e-commerce store more successful than another?

Around 63 percent of Internet users around the world have purchased something online. The number grows every year, with predictions for 65.2 percent by 2021. Now is the time to look at your e-commerce site and mimic eight traits of the most successful online retailers.

Qubit Data and Consumer Survey Reveal US Holiday Shopping Peak Periods are Getting Longer Each Year

New York – December 13, 2018 -- Qubit, a leader in marketing personalization technology, today announced findings from its platform data on consumer holiday shopping behavior, along with a new consumer survey. Qubit analyzed internal data from 10 days prior to Black Friday through Cyber Monday over the past three years. The 2018 data shows how consumer online shopping habits are changing. 

Qubit surveyed 417 U.S. residents just before the Black Friday weekend to obtain consumer insight and perceptions about the holiday shopping season. 

Searchmetrics Google Shopping Study Reveals “Fake” Competition for Ads

San Mateo, December 05, 2018 - Over a year on from the European Commission’s antitrust ruling which forced Google to open up its shopping service to outside competitors, new Searchmetrics research suggests a third of ads within Google Shopping boxes are coming from providers other than Google. But the majority of these (23% of all ads) seem to be from digital marketing agencies profiting from Google Shopping’s revamped auction model. Only around 9% are from the traditional comparison shopping sites (CSSs) that the EU’s ruling was originally intended to support.

New Study: Mobile Phones Are Driving 56% of Festive Online Fashion Sales

Consumers are growing more comfortable buying fashion items on their phones reveals new Black Friday and Cyber Monday data from AI-powered retail personalisation platform, Nosto. And for fashion retailers, Black Friday and Cyber Monday 2018 were 36% bigger than last year.

Nosto’s analysis of millions of visits to fashion sites globally suggests mobile accounted for 71% of traffic and 56% of sales revenue (up from 64% of traffic and 50% of sales revenue in 2017) on the two holiday shopping days. Conversion rates are also up on mobile phones from 1.98% last year to 2.28% in 2018.