After you walk into a huge departmental store or shopping mall, what are a few things you notice immediately? Apart from the people and the prevailing fashion trends, we tend to see the crowd of brands and the abundance of standees in all directions. Unless you know where a particular shop is, it is almost impossible to guess its location or find it on the signage. There are way too many LED signs and branding banners that create persistent distractions instead of giving us directions. That is when we notice the ceiling and the displays hanging from it.