April 2014

6 Ways Mobile Marketers are Using Social Media

It’s no secret that social media is a tremendous tool for keeping in contact with friends and family. Businesses have quickly picked up on just how effective it can be for marketing purposes as well, particularly mobile marketing. More people are connected to the internet than ever before, and mobile platforms are driving that explosive growth. In fact, internet traffic on mobile devices is expected to exceed the internet traffic on desktops soon.

WordPress 3.9 Refines Media Experience

WordPress 3.9 has been released with a number of refinements that WordPress hopes you'll "love". The changes and new features are solid but perhaps not as many as we've come to expect given past WordPress point releases. Some of the new features that can be found in WordPress 3.9 include improvements in the media editing experience, gallery previews, and live editing of widgets and headers.

Top Exec: Open Source and Proprietary are not Sworn Enemies

Paul Rubens’ February article in CIO magazine, 7 Reasons Not to Use Open Source Software, has received quite the backlash in open source circles. I’d like to take a moment to add my own two cents, but I won’t be fanning the flames of the hardline open source fire. Let me be clear—I take issue with this article, but I don’t disagree with most of it. Instead, I think it only tells part of the story, failing to give open source credit where it’s due.

Quoting IT: Most Common Mistake in Buying a CMS

"After under-buying and over-buying, the most common mistake I see in buying a CMS is looking at the wrong list of vendors. The WCM marketplace is saturated and hard to navigate, in truthfulness. Many organizations fall victims to this complexity and chose from completely wrong tools."

Irina Guseva, Senior Analyst for the Real Story Group, "5 Minutes With Irina Guseva", CMS Wire, April 8, 2014.

How BYOD and Big Data are Changing Marketing

For years, when it came to working in the office, an employee would need to use whatever equipment was provided by the company. The costs of the computers and other devices were the business’s responsibility, but once the equipment was in the employee’s hands, he or she was responsible for what happened to it. In recent years, however, a new trend has emerged that has changed the landscape of how companies conduct their business. It’s called Bring Your Own Device (BYOD), and it’s also changing how the world of marketing works.

Three New CMS Releases: ImpressPages, Jahia, and Umbraco

Given the flurry of product announcements this week, my desk is stacked high with press releases and requests for review. The most notable of these recent announcements are for ImpressPages 4.0, Jahia 7, and Umbraco 7.1. Each of these content management systems deserve their own review. However, this is a Friday and time isn't on my side. So, I thought at the least there would be value in mentioning the release of these products and give you the option to follow up on your own for additional information.