Michael Assad

Member for

6 years 11 months
About

I am the co-founder and former CEO of Agility Inc. – makers of fine content management software. A casualty of the dotcom bubble burst in 2001, I turned to freelance web development. Over the last 11 years, I led the growth of Agility to become the fastest growing web development company in Canada for multiple years running, and then on to become a leading CMS provider. I am also the founder of Unbound Media – an online publication dedicated to demystifying digital for brands and publishers. I am a boarder, golfer, F1 fan, and fitness nut who loves a good Munich lager and appreciates a fine Cuban cigar.

Latest Posts

CEO Corner: Proprietary CMS Vendors: It’s Us Vs. Them Michael Assad Wed, 08/07/2013 - 04:15

I just finished reading Dave Scalera’s post on the Acquia blog “Open Source lies: Confessions of a former Commercial CMS Salesperson” and it got me thinking about the Open Source vs. Proprietary thing.

I know, here we go again Smile

CEO Corner: CMS Has Become One-Size-Fits-None Michael Assad Mon, 07/08/2013 - 06:00

A few months ago, CMS Australian enthusiast Said Salameh posted this excellent breakdown comparing the number of steps required to complete simple tasks between eight leading open source content management systems. He illustrates how simple things like editing a page or adding an article can take ten steps or more – far more than necessary.

CEO Corner: Analyzing the CMS Analysts: Which one is right for you?

Those of you who have been in the content management industry a while will remember the CMS Watch report. I’m not sure when I first heard of it, but I think it was at an AIIM conference in 2005. I remember thinking that if we could just get Agility into that report, we would have it made. Looking back, it’s amazing to see how many of the systems that ranked well in 2005 are either gone or no longer relevant.

CEO Corner: CMS Build or Buy–Where's the Respect?

I've been pitching one of Canada’s largest and most interesting brands for about 5 years now. It’s one of those dream customers that every CEO has. They are the perfect fit for our unique mix of capabilities and I was fully convinced that with a little patience, we would be given the chance to prove it to them. My systematic, persistent relationship building and follow-ups finally paid off early this year when a they emailed me an RFP for a new CMS.

I became giddy as I read through it as it basically described the features of Agility in minute detail.

CEO Corner: Cloud CMS vs. Installed CMS Michael Assad Fri, 04/12/2013 - 02:16

If I learned anything from my open source vs. proprietary CMS post, comparing CMS’s based on the method used to code them is no longer that relevant. Following the great discussion that was triggered convinced me that comparing along this dimension no longer contributes much to the CMS selection process.

CEO Corner: Open Source vs. Proprietary CMS

The first thing I did when I sat down to write this article was search the Google Keyword Tools for ‘Proprietary vs. Open Source CMS’. I wanted to see what kind of traffic this article might get. I got 0 searches per month globally.  A flip of the terms to the title I chose nets a whopping 22.  With < 10 in the United States.

My curiosity was piqued, so I checked ‘Open Source CMS’ and ‘Proprietary CMS’ and was not surprised with the 9,900 global searches for the former to 91 for the latter. This is out of 450,000 searches globally for ‘CMS’.

CEO Corner: CXM is DOA

It's no secret that I'm not a big fan of what the content management industry is calling 'Customer Experience Management', or CXM.  To be clear, I firmly believe that it's important to manage your customer experience.  What I don't believe is that your content management system vendor has the answer.

Yesterday, Robert Rose from Digital Clarity Group posted a great article on CXM. However, I came to very different conclusions based on the facts he described.