Social Media

There is no exaggeration in the fact that the Internet and social media has made the world a lot smaller and brought people closer. From finding information on anything under the sun to buying things without stepping outside the house, it is all possible by virtue of the web. Today, we can access the internet not only from our desktop computers but also from mobile devices such as smartphones, tablets and such.

The rise in the use of social media and its accessibility through mobile devices have revolutionized the way business is conducted. Business owners can now promote their company on social platforms such as Instagram, which is proven to have a huge appeal among today's generation of buyers.

With tens of millions of photos being shared daily on Instagram, the photo- and video-sharing platform offers you a great opportunity to reach a vast audience of your current and prospective customers. However, to capture their attention and convert that attention into sales, you need to post the right content. So, what do you post?

It is essential that you think carefully about the type of content you’re going to be posting on your feed before you decide on a visual style. One way to go – the one most common – is making your products or services the focal point of your content. Alternatively, you can choose to focus on your culture and community.

As a modern-day marketer, it is easy to get lost in the hustle and bustle of marketing strategies with no clear plan of action. The ad hoc strategy of creating videos, blogs, emails, SEO, guerrilla marketing, and cold calling, with absolutely minimal connect with the prospects, never delivers optimal results.

It is essential for app developers to choose specific marketing channels for their app and then delivers consistent effort on each platform. Social media channels offer a force that connects the largest communities and individuals worldwide. Billions of people across the globe keep checking social media every day.

August 9, 2017 --- Snaplytics is a marketing platform for new social channels including Snapchat and Instagram stories. In August they will launch their Brand Listening service to analyze brands share of voice among influencers and which influencers are most active on the story based platforms.

Snaplytics analyzed over 800 influencers in depth over the last quarter, to identify how many updates contained brand mentions, which brands were being mentioned and who mentioned them on what platform. It turns out while Snapchat has had a downward going slope in terms of influencer activity Instagram Stories is gaining more and more traction, especially among larger brands.

Are you looking to boost the performance of business communication within your company, or keen to not only disseminate information quickly to your employees but actually want your employees to engage with.

A social intranet could be the definitive solution that could take your business communications to the next level, and create better employee engagement.

We all know that times have changed, but the extent to which this applies to the workplace is quite eyebrow-raising. Remote working has become a reality, and it‟s common to have staff – and sometimes entire teams - based in different countries and continents. Such arrangements not only raise obvious requirements for secure VPN connections and collaborative working solutions, but also place a much greater strain on an organization's ability to present and share information among this increasingly diverse and wide-spread audience.

Jack Parsons, the 23 year old CEO of yourfeed, has been awarded Young Digital Leader of the Year award at a prestigious ceremony in London’s St Pancras Renaissance Hotel by Digital Leaders 100.

The judging panel was made up of esteemed digital veterans including Maggie Philbin from TeenTech, Accenture’s Emma McMuigan, Chris Yui from Uber and Jacqueline de Rojas from techUK. The winners are selected from a 50% public vote and 50% judges vote. Jack was the stand out winner.

Shining example

We all know that Instagram was originally intended as a photo-sharing site. Anyone can start an account to upload photos and to share it with the world. However, Instagram is not just a personal image-sharing site, but it can also be a serious business tool offering plenty of features. This articles is an attempt to offer you professional tips and tricks you can try on Instagram for ecommerce and business promotions.