Searchmetrics

New Study Reveals Positive Impact of Page Speed on Google Rankings

San Mateo, May 16, 2019 - Websites that rank higher on Google tend to load faster and provide a smoother user experience on mobile according to a new Searchmetrics study conducted using Google’s open-source website auditing tool, Google Lighthouse[1]. And higher ranking sites in general are more likely to use modern web technologies such as next-generation image formats and the newer, faster HTTP/2 web protocol.  

Wikipedia and YouTube Dominate Search Results Globally, a New Study Finds

San Mateo, February 28, 2019 - Wikipedia retains its crown as the most visible website in Google search results globally based on its performance in organic search in ten countries, including the United States, UK, Germany and France. Second comes YouTube, which also saw the biggest absolute improvement in search performance over the whole of 2018 in all the countries analyzed.

New Searchmetrics study: Google now wants brands to get niche-specific

San Mateo, October 17, 2018 - Brands’ organic search strategies on Google should now be tightly tailored to the niche they operate in, according to the latest research by Searchmetrics. That’s because Google’s use of technologies such as AI and machine-learning are helping it pin-point, more clearly than ever, the specific factors that satisfy search queries in different niches and contexts. 

New Research: Financial Services Brands Can Win in Google Searches by Targeting ‘Direct Answers’

San Mateo, July 31, 2018 - Financial services companies looking to boost their online brand and traffic should focus on winning the prime place in Google search results called Direct Answers, new research from SEO and content marketing firm Searchmetrics reveals. Brands such as Bankrate.com, Investopedia.com and Wellsfargo.com are already successfully doing this.

Study: How Mobile Marketers Can Win on Google Page One with Universal Search

San Mateo, March 20, 2018 - Online marketers seeking to follow their customers from desktop to mobile through organic search find fewer opportunities to build their brands and grow revenue as Google’s evolving first page challenges them to feature in search via voice, direct answers, apps, videos and a growing list of newer universal search boxes, a new Searchmetrics’ study finds.

From relevant videos, images and news results, to flight information, stock updates, and even song lyrics, Google now integrates hundreds of different box-outs on its first page to help direct searchers to the answers they are looking for.

Searchmetrics Ranking Factors: Rethinking Search Results Based on Google’s Deep Learning and Content Relevance

Searchmetrics' annual study of top Google ranking factors undergoes radical format shift to match industry-specific needs and results

SAN MATEO, Calif., December 13, 2016 - Today's search results are shifting dramatically to match answers to the perceived intent of a search, as Google and other search engines increasingly employ deep learning techniques to understand the motivation behind a query, according to key findings in a new Searchmetrics study.

Searchmetrics Content Experience Creates New Paradigm For Online Storytelling

Guided Creation and Optimization Helps Deliver Revenue-Producing Content

SAN MATEO, Calif. (Oct. 24) – Searchmetrics today expanded its pilot program for the world’s first agile content development platform, delivering a new paradigm for online marketers to produce content that resonates with audiences and drives predictable results.

Searchmetrics Announces Verdane Capital Becomes Key Shareholder

  • Verdane Capital acquires shares of Neuhaus Partners
  • Business development in 2016 continues to be very positive
  • Product innovation based on deep-learning technology

Berlin, October 5, 2016 Searchmetrics today announced Verdane Capital has become a principal investor in the world’s largest search and content optimization provider, replacing longtime partner and investor Neuhaus Partners.

Searchmetrics Raises $8 Million In New Financing To Fuel Enterprise Suite Initiatives And Growth

SAN MATEO, Calif. – May 23, 2016 - Searchmetrics today announced it has secured nearly $8 million in new financing to fuel new growth opportunities and initiatives for the company’s award-winning search optimization and content performance software suite.

Searchmetrics Announces Industry-First Tracking of Mobile App Performance in Search Results

Searchmetrics Suite™ Ranks Mobile App Performance, Delivers Unique Competitor Keyword Insights and Provides Error-Tracking and Alerts for Critical Web Pages

SAN MATEO, Calif. -- April 5, 2016 – Searchmetrics today announced several new features for its industry-leading search and content performance software suite, including the first-ever ability for online marketers to track and compare how their mobile apps perform in paid and organic searches.