Google

It’s easy to fall foul of Google’s rules says founder of digital marketing software and service company

New York - January 30, 2014 - With Google cranking up its war on web spam in recent years, Searchmetrics, which operates an enterprise SEO platform, is warning that website owners – including many top online brands – may not be doing enough to guard against the risk of a Google penalty which could drastically reduce their organic search rankings, traffic and company value.

"As a result, it’s been bizarre to see the constant stream of falsehoods and confusion about Google+, which I know to be untrue. One writer after another used to say Google+ was a “ghost town,” and in 100% of those cases the author was not circling people or engaging. They confused their own lack of activity with a general lack of activity on the network."

- Mike Elgan, What I Learned On The Way To 3 Million Google+ Circles, Cult of Android, Jan 19, 2014.

When Google announced in 2012 that they were bringing Google Fiber to Kansas City, my father called me and said he was interested. As an information technologist, I was excited. I told the “old man” that Google Fiber was going to change everything. Last month, Google Fiber finally came to my parents' neighborhood, and I made the six-hour drive to visit the house I grew up in.

Google has already rolled out its fiber-optic technology for residents in specific areas of Kansas City – on both sides of the state line. High-speed Internet and TV services have come to many of the city’s “fiberhoods” – a neighborhood which has pre-registered for Google’s network in order to get its service.

The fiber has been installed in twelve areas of Kansas City, Kansas and in two areas of Kansas City, Missouri. The installation is in progress in many more areas of the Kansas City metropolitan.

But ‘keyword domains’ are less important according to a comprehensive analysis of factors that correlate with ranking highly in Google US searches in 2013

Web pages that rank higher in Google searches tend to have more Google+ plus ones and Facebook shares. While having a relevant keyword in the web site domain name or web address now seems less closely linked with high rankings according to new research. And while pages with higher quality content rank better, top brand web pages apparently continue to automatically rank in top positions without obeying the same rules as other sites.

While Twitter remain my social network of choice, I've struggled over the years with Facebook. For me personally, there is something about Facebook that has rubbed me the wrong way. Facebook's user interface has always felt "cluttered" to me and the addition of "social advertisement" this past year hasn't helped win me over either. More importantly, the seemingly never ending changes to both Facebook's privacy policy and privacy tools has left me very uncomfortable. These days, I'm only on Facebook because my closest friends are on Facebook. In short, with Facebook I feel like I'm a hostage as it may be the only way I keep close ties with friends unwilling to try Twitter or Google+.

Search engine optimization (SEO) is defined as the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results. A variety of methods can increase the prominence of a webpage within the search results but as search engine providers are constantly tweaking their indexing algorithm website owners should review the SEO techniques they utilize for their own site.

Key Factors that Improve SEO Ranking

Following are some of the key optimization parameters that the author believes will contribute to the improved SEO Ranking:

This month, Google announced that it has officially moved its Apache page speed module, mod_pagespeed, out of beta. For those websites running on the open source Apache HTTP Server, this module speeds up your site and reduces page load time. On the Internet, where user demand quick page rendering, this Apache module automatically applies web performance best practices to pages, and associated assets (CSS, JavaScript, images) without requiring that you modify your existing content or workflow.

I spent most of the last two weeks camping and hiking in the Grand Teton National Park of northwest Wyoming. If you've never visited this national park then take my word on it that Grand Teton is one of the most beautiful places a person can visit in this world. The mountains in this place peak near 13,800 feet and rise from the valley by almost 7,000 feet. Despite the warm summer much of the United States experienced, ice glaciers can still be accessed through a number of day hikes. For anyone that loves the outdoors, this place has everything in the form of wildlife, scenery, and activities. Unfortunately (or fortunately depending from your perspective), what the Grand Teton doesn't have is good 3G or 4G cell phone coverage.

If you follow me on Google+ or Twitter, you likely already know that I am not a tablet fan. I know the statement is contradictory when coming from a techy person like me. I have a hard time seeing the benefit of a tablet in my day to day life. I already own a great smartphone (the Android-based Droid Razr) and I prefer the ease of a physical keyboard on my computer and notebooks when writing content is crucial. Overall, I'm just not convinced that a tablet will allow me to do anything more than what my current devices already do. Perhaps this is a sign of my age, but I lost my "wow" some time ago for new technology.