Content Strategy

Yesterday afternoon Google announced at their Webmaster Central Blog that Google is changing the architecture of its search engine. These changes are expected to improve the speed, accuracy, and completeness of the Google search engine. Better yet, the prototype for the enhanced search engine is available for public testing.

For the last several months, a large team of Googlers has been working on a secret project: a next-generation architecture for Google's web search. It's the first step in a process that will let us push the envelope on size, indexing speed, accuracy, comprehensiveness and other dimensions. The new infrastructure sits "under the hood" of Google's search engine, which means that most users won't notice a difference in search results. But web developers and power searchers might notice a few differences, so we're opening up a web developer preview to collect feedback.

Some parts of this system aren't completely finished yet, so we'd welcome feedback on any issues you see. We invite you to visit the web developer preview of Google's new infrastructure at [link broken] and try searches there.

When first using Microsoft's new Bing search engine one of the surprises for me was the speed in which the results were delivered. I suspect that it's probably no coincidence that as competition heats up Google now sees a need to improve the infrastructure for delivering search results to its users. Whatever the reason, I'm happy to see that changes are coming.

I also have to admit that I get a secret pleasure in knowing that changes with Google's search engine will put those search engine optimization (SEO) folks on even shakier ground. These are the folks that claim for a price they can put your website pages on top of Google's index pages. As you can tell from my tone, I'm not a big believer in SEO. I'm a big believer that writing good content on your site is the only search engine optimization you ever really need. Hopefully Google's new search engine will continue to prove my point.

I've never agreed and disagreed so much with one article as this one from The Sydney Morning Herald, Drive your own website.

I agree...

I hate being held to ransom. And I'm sure you do, too. But that's the scenario you're creating when you hand over your website to a web designer or developer and relinquish control over when and how you can change your content...

...That's why I think it's vital for small-business owners to use their own content management systems (CMS). My recommendation is to initially use a designer to create the overall look but after that you at least want to be able to change the text on your website whenever you want.

I disagree...

If you are planning to use a free CMS, such as Wordpress, Drupal or Joomla, expect a steep learning curve and a lot of time poring through forums and blogs trying to figure out how to insert that picture just the way you want.

On the other hand, monthly subscription-based models can offer more flexibility. While you might baulk at being tied to a monthly subscription, the benefit is this is usually accompanied by technical support - so you can call or email for help

The fact of the matter is whether you're going to be using a CMS that is propriety, open source, or subscription based...there is always a learning curve involved.  The advice I often give to those looking for a CMS is to look at which CMS meet the requirements then worry about the licensing along with the how/where the site will be hosted. The fact is that if the CMS doesn't meet your requirements...no subscription-based model for that CMS is going to meet your needs.  Also, if you think Wordpress has a steep learning curve...you likely haven't done your homework on Web content management systems.  Just my opinion...

"An objective without strategy, or a strategy without execution remains a dream."

- Dries Buytaert, Drupal, Acquia, and Mollom, "Contributing back to Drupal", Buytaert.net.

Nice reminder from The Content Wrangler on where the money:

Are you looking to drum up some new business? Want to get more dollars from existing clients? Are you a starving writer?

White paper expert Michael A. Stelzner, author of Writing White Papers: How to Capture Readers and Keep Them Engaged, provides the following reasons white papers could dramatically increase your writing revenue...

Over the past couple years, I've been asked by a few if I would be willing to write a white paper recommending a content management system. information system, or specific product.  For the most part, those opportunities always seem to arrive when I'm busy with other projects so I declined. When I wasn't busy, I was asked to write positively about a product I knew nothing about (I declined) as well as a specific information system which I believed could be better written within the company (the potential client had smarter people than me and they agreed).

Gadgetopia pointed their readers to a website hosted by Michigan State University with a number of screen captures for how the Internet looked like in 1996. Almost a year ago, I posted a screen capture of the first site I did in that era. I'm somewhat pleased that the appearance of my site was no worse than the sites of well known companies. The author of the Internet '96 article brings up the point that you have to consider the technology back then to why sites looked the way they did.

The November 1st issue of the Wall Street Journal has an interesting article regarding Netlog.com (formerly Facebox). The article is titled, "How Netlog Leaps Language Barriers".

The article focuses on the diversity challenges that social networking sites have in Europe with Europeans speaking more than a dozen languages. Netlog appears to have stepped up to the cultural diversity challenge and is doing so at a much lower investment cost than its rivals. Netlog's secret weapons: the use of open source tools (apparently the site runs on PHP, MySQL, Ajax, etc.) as well as an army of foreign students at a nearby Belgian university.

By relying on some clever technology and a ready supply of foreign students at a nearby university, Netlog has become a veritable Tower of Babel. It counts 28 million members and has versions in 13 different languages, including French, German and Italian, as well less common tongues like Romanian and Norwegian. Polish and Russian versions are nearly finished and another dozen languages, including Catalan, Estonian and Arabic, are on the way.

That is a notable achievement, because outside of North America, many Internet start-ups are hemmed in by linguistic barriers that limit their ability to attract users and generate revenue.

I applaud Netlog's forward-thinking to build from the ground-up a multi-language content/social management system. More interesting is that while Netlog's developers understood what was at stake, the much larger U.S. social networking sites have been hampered by not thinking on more global terms.

Last weekend, both Linux Today and Linux.com provided links and excerpts to an article I posted here at CMS Report.  You can see some of the stats on my newly quantified site at quantcast.com.

On Monday, Packt Publishing announced the five finalists in each category of its 2007 Open Source Content Management System Award.  The five categories are Most Promising, Best PHP CMS, Best Other (Non-PHP) CMS, Best Social Networking CMS, and Overall Winner.  In the finals stage, the public as a whole is eligible to vote for each category through October 26th.  While that may seem like a long time for the polls to be open, I'd encourage you to vote early so that you have no excuse for why your favorite CMS didn't make it to the winners list.

Around this time last year, Packt Publishing announced the "top five" finalists for their award (no separate categories in 2006).  In 2006, those CMS projects that made it to the finalist list included Drupal, e107, Joomla, Plone, and Xoops.  When those five CMS were announced, I chose to double my efforts on covering those applications here at CMS Report.  Although the extra categories this year have brought quite a few more Open Source CMS into the foreground, I still don't see why I couldn't keep most of them on my CMS Focus radar scope.  With 16,000 people nominating their favorite CMS for this award, that amount of generated interest is hard to ignore.  Luckily, I already cover many of the CMS that did make it as a finalist...but there are still many new CMS on that list that will shake things up a bit here at CMSReport.com.

This post you are reading has been saved unpublished for a few days as I have feared it reads too much as a rant.  In this post, I'd like to discuss the difference between good and bad competition when it comes to similar "news sites" such as my own CMS Report.   I also want to touch on about how a CMS such as Drupal and Joomla brings both the good and the ugly online.  Unfortunately as with all technology, the modern CMS not only has been a blessing to sites dishing news for their writers and their users...but also a curse.

John Newton, Alfresco co-founder, is a man I have never met.  Regardless of this important fact, I feel like I have gotten to know a small part of him through his blog.  While Newton's blog may focus on Alfresco, his posts offers a wide range of insights on subjects such as commercial open source, content management,  enterprise software,  business processes, and information technology.  So if you have any idea of who I am through my own writings  it should be no surprise to you that I enjoy giving thought to some of