Content Management

The new economy of conversation: How brands can make and maintain meaningful connections and create a lifetime value with customers in ways that’ll set your brand apart in a crowded marketplace, tell an authentic story, foster maximized marketplace engagement and breed brand loyalty

By Kevin Lund

Search Engine Optimization is an industry that was born out of the modern web and search engines like Google. Its entire focus is the constant and unending pursuit of understanding what makes one site rank higher than another. It’s exhausting, and just like search results these days, there’s a lot of options.

The future of SEO is dependent on the people who are using it and what they want from platforms like Google. There’s a science to everything, but the more sophisticated search algorithms become, the more they think like people. It’s time to start thinking like people as well.

1. Social Media

Combining content management and translation management into a single solution allows organizations to go global faster

WAKEFIELD, Mass. – November 14, 2016 – SDL (LSE:SDL) today announced two solutions for managing the complete global content lifecycle from creation through translation and delivery. The two revolutionary offerings, SDL Global Digital Experience Solution™ and SDL Global Knowledge Delivery Solution™, combine best-in-class content management and translation management technology. By adopting a single solution, organizations can automatically trigger translation processes, monitor progress, review and publish new content.

New research finds that 92 percent of business and IT professionals face challenges as they translate content into different languages

123ContactForm announces that its WordPress forms plugin - CaptainForm - celebrates its one year anniversary. Since launch, a total number of 20,856 forms have been successfully built with CaptainForm.

The average conversion rate from free to paid users is 7.11%. Out of all of the forms submitted, 62.5% have received submissions, and the most popular form types - besides simple lead generation forms - are registration forms, order forms and surveys. In terms of support tickets, the average response time is 1.55h by email (weekends included) and 40s by live chat. 70% of our users come from the Plugin Directory, as a result of other users trusting and recommending CaptainForm.

Boston, MA, - 27 October 2016 | As it celebrates its 125th anniversary as the world’s first land preservation organization, The Trustees of Reservations (The Trustees) has announced a significant portion of its extensive historical collections is now available online for the first time, via a partnership with digital preservation specialist, Preservica. The online catalog features The Trustees’ extensive collections, ranging from museum quality art and objects to historic and present day photos, manuscripts, news clippings, and artifacts that document and illustrate the unique stories of the Trustees properties and the families who once owned them across the state.

Top global airline launches U.S. site in just 16 weeks using SDL Web Digital Experience Accelerator

WAKEFIELD, Mass. – October 25, 2016 – SDL today announced that leading global air cargo brand China Airlines chose SDL Web as its new web content management platform to power its new global web ecosystem, including 12 websites across 11 different languages.

Guided Creation and Optimization Helps Deliver Revenue-Producing Content

SAN MATEO, Calif. (Oct. 24) – Searchmetrics today expanded its pilot program for the world’s first agile content development platform, delivering a new paradigm for online marketers to produce content that resonates with audiences and drives predictable results.