Boston, 25 March 2015 - TERMINALFOUR, the digital engagement and web content management provider for higher education, has announced it has won eight new university clients since the launch of its latest release in December. This has increased the number of higher education websites that use TERMINALFOUR's platform to drive their digital marketing performance from 10,000 to more than 11,000.
Among the new additions to the TERMINALFOUR community are Lynn University, Santa Clara University, University of Witwatersrand and SUNY New Paltz. These wins follow a recent company announcement of an investment of $2 million in its higher education digital platform, TERMINALFOUR.
"We are working with TERMINALFOUR to ensure that visitors to lynn.edu have the same engaging and quality experience as our visitors to campus," said Sherrie Weldon, chief marketing officer at Lynn University.
"We want to create a centralized web experience that promotes a unified brand message to our students, parents, alumni and supporters across more than 90 countries. The new technology platform will allow for better measurement, streamlined processes and a more innovative marketing approach to expand our global reach."
Mike Taylor, VP Worldwide Sales, TERMINALFOUR, said, "We're absolutely thrilled to announce these wins and to have such prestigious institutions join the TERMINALFOUR community. The millions we've invested in product development coupled with our experience in the global higher education sector have really put us in pole position in our sector and universities are taking notice.
"As competition for quality students intensifies and becomes more global, it's all about universities maximizing the impact and influence of all their marketing and communications. They are looking for solutions that show a measureable impact on performance online and we believe that these new clients are an endorsement that TERMINALFOUR will help them achieve these goals."