Conversation

Divided we fall

Social media is the perfect platform for turning important discussions into shallow memes. A place where we all live in echo chambers, the cliquiest of all cliques.

In November 2017 Sean Parker, co-founder of Facebook, admitted:

...we need to sort of give you a little dopamine hit every once in a while. It's a social-validation feedback loop...exactly the kind of thing that a hacker like myself would come up with, because you're exploiting a vulnerability in human psychology

Surviving The Conversation Age: 3 Ways to Speak Human in a Content-Crowded World

The new economy of conversation: How brands can make and maintain meaningful connections and create a lifetime value with customers in ways that’ll set your brand apart in a crowded marketplace, tell an authentic story, foster maximized marketplace engagement and breed brand loyalty

By Kevin Lund