September 2013

Data Driven Marketing: An Analytic Doorway to Success

There was a time when marketing firms had to treat everyone like generic off-brand mac & cheese. Sure, they could make certain assumptions based upon average consumers, but real, personalized customer offers and promotions just weren't possible. That time, however, has passed. These days, brands are able to gather data about individual customers from before any sort of interaction even begins to take place.

5 Signs You’re Paying Too Much for Your Data

Businesses have seen the value of data for years. Thus, businesses have collected survey, transaction and marketing data all with the hope that by analysing it they can improve their business processes and become more profitable. The problem is that some companies end up paying more than the data is actually worth, due to poor business practices or relying on a data warehouse that simply can't keep up with today’s influx of data.

dotcms 2.5 Offers Easy-to-Deploy Push Publishing Architecture in the Cloud

Miami, Florida – September 25, 2013 dotcms, an open source, Java-based content management system, announces the release of version 2.5 – which continues to add features that address real world challenges faced by content managers, web developers and java developers in the modern enterprise.

“2.5 focuses on providing an advanced, flexible and efficient publishing platform for large scale content management deployments,” said Will Ezell, CTO of dotcms. “Like all things in dotcms, the push publishing has been designed to be simple

Telerik Sitefinity Connects with Salesforce.com and Marketo

Telerik has announced the availability of Salesforce.com and Marketo connectors for the 70,000 users of its web content management solution, Sitefinity. The release of these connectors come at a time when software vendors and service providers are increasingly supporting the development of websites that offer features in web experience management and visitor personalization.

CARA v3.5 for Documentum

Integrating third party applications into Documentum has become easy with the CARA Hub.  Integrate information or UI components of external systems (including data updates) using a mixture of ExtGWT components, RESTful Web Services or simply JSP - enabling users to use CARA as the single UI to access multiple applications which form part of a business process.  Also leverage full CARA customization through the same mechanisms.

Quoting IT: When an Open Source Community Faces Growing Pains

"There's no right way to do it, but there are wrong ways, trust me, I know, I've done them all. Doing it wrong can harm people and it can really hurt the community. What you all have built together is remarkable and it's worth considering how you extend it further and find ways to continue to collaborate, both as Drupal, and maybe even more importantly as a broader PHP community."

Warning: Cloud Computing is Here to Stay

Those who dismissed cloud computing a couple years ago as a passing fad are quickly learning that the cloud is here to stay. Just like Twitter and Facebook evolved from a college student “fad” to key marketing tools, cloud computing is a viable business solution. CIOs and CTOs who embrace the cloud and create a plan for their company’s transition to the cloud will provide a valuable asset to their company. Those who don't will soon fall behind and find themselves replaced by someone who knows how to incorporate the cloud.

Jahia Announces the Availability of Jahia xCM 6.6.2 and Jahia Wise 1.8

The new versions provide an exceptional level of performance for strategic digital portals of large organizations.

Jahia, the open source vendor of new generation Java CMS solutions, today announces the availability of Jahia xCM 6.6.2 in Community and Enterprise distributions, and of Jahia Wise 1.8, its social and collaborative document sharing solution (Enterprise distribution).

7 Warning Signs You’re Analyzing Your Data Wrong

It doesn't matter how much data you can store or process if your analysis isn't yielding valuable business insights. Yet it seems many businesses tend to put all of their time and resources into storing and maintaining their data rather than improving their analysis process. These are seven warning signs that you may have fallen into the data collection trap and are not gaining the insights that you need and want.