Content Strategy

Sales content management systems (CMS) are crucial for organizing content assets and ensuring sales reps can engage prospective customers with the right content. Without a CMS, sales reps typically feel overwhelmed with the content they must choose during their sales process. Various types of content can stimulate information overload and sales content redundancy. However, a well-organized CMS will help a sales team stay prepared throughout the sales journey, ensuring productivity and efficiency.

With industries across the board becoming increasingly adept at using AI-driven Large Language Models (LLMs) like OpenAI’s ChatGPT, Anthropic’s Claude2 and Meta AI’s Llama2, it begs one obvious question: How do we make sure all of the content out there isn’t generated by AI?

Fortunately, being an “AI sleuth” is relatively easy thanks to some emerging smart SaaS tools. Such solutions will become crucial for those endeavoring to identify the use of AI in content creation, dealing with challenges related to false positives in AI content detection, discerning if AI material has yet been detected, and even if AI “distilled” content has been reconfigured to be more neutral in sentiment.

During the past seven days I've been upgrading our websites from Drupal 9 to Drupal 10. There are four of them which includes socPub, CMS Report, INFOTECH Pub, and After Work Pub. While one is never quite done with the work, we're quickly moving from the upgrade back to the maintenance phase of these website. As the dust settles down it will soon be time to start focusing on the content and presence of these websites.

Within the last few weeks since its debut, Threads has taken the digital world by storm. A product of Meta — Facebook’s parent company — Threads has been widely discussed as a contender designed to rival Twitter. The buzz surrounding its launch and the rapid adoption rates are impossible to ignore.

Yet, with every new platform comes a crucial question for businesses — should you jump on the Threads bandwagon? Is it genuinely worth taking advantage of another social media channel, especially when it is in its infancy?

At the risk of dating myself, I’ve been writing and posting articles online since the 1980s. Back then we didn’t have the Internet but we did have dial-up modems and bulletin board systems (BBS) hosted by computer enthusiasts. When the Internet, blogging, and self-hosted websites became popular in the late 1990's and early 2000’s I was also there. For awhile I hosted a website focused on content management systems that in its peak easily received over 100,000 unique visitors a month.

A call to action (CTA) on your website is more than a carefully chosen phrase. It’s also a mechanism for encouraging your visitors to convert. Here’s a closer look at why and how the kinds of CTAs you choose could impact your business outcomes. 

The Right Words Can Make Offers Seem More Appealing

Writing a compelling CTA means putting yourself in the position of your target visitors and understanding what words would most likely cause a favorable response and which ones might make them disinterested or even annoyed. 

If you ever feel like your attention span is getting shorter, rest assured: it’s not just you. Surrounded by a myriad of potential distractions vying for a spot among our crowded thoughts, it can feel near-impossible to separate the trivial from the pivotal and focus on just one thing at a time.

Did you know that there are more than 570 million blogs on the internet?

Staggering numbers, right? 

Live chat adds another level to your website experience you won’t get from other types of contact forms. It puts immediate power in the hands of the user, allowing them to get in touch at any time. People are more likely to trust you if you offer live chat, too. It makes things more personal and creates additional opportunities for interaction.

Most brands want to have a company blog, but they may worry over the cost of hiring writers and editors and driving traffic to the site without knowing what the return on investment (ROI) of blogging might be.

According to Blogometer, around 7.7 million blog posts are written every day. Of course, the number of posts varies, but you're competing against a ton of other information to even see an ROI. Your articles must stand out from any competitor articles, but also compete against the many distractions on the internet to keep user attention.