For the first time, industry representatives compile recommendations for action, case studies, and data on the effectiveness of advertising and the use of the two channels.
Berlin, November 5, 2019 - How do you combine the two fastest-growing media channels of the year*, Out of Home (OOH) and Mobile? Outdoor advertising marketer WallDecaux, the German subsidiary of JCDecaux, and the Mobile Marketing Association (MMA Germany) answer this question in the first comprehensive white paper to explore the subject. Out of Home and Mobile addresses the many possible uses and combinations of the two media. It offers practical knowledge and answers the most pressing questions of marketing managers: