Virtuoso

CEO Corner: Custom CMSs Are Back - And It's A Good Thing

I recently came upon this article written by a CMS developer who was amazed that a potential client chose a custom CMS over their recommended solution. I see these articles on occasion, and they always aggravate me to a certain extent.

The reason is because custom CMSs continue to make a ton of sense for enterprise clients—more so now than ever before.

Credibility Crisis: 4 Sure-Fire Strategies for Cultivating Consumer Trust

While the retail industry crisis has been well-reported, particularly with respect to dwindling foot traffic to brick-and-mortar stores. However, even as consumers turn to shopping online and via mobile devices in droves, it’s shocking to learn that fully 97% of visitors to eCommerce and other sales-minded sites bail out without purchasing on their first visit. As concerning is that approximately 70% of shoppers who do add items to their online shopping cart do not complete the purchase.

Surviving The Conversation Age: 3 Ways to Speak Human in a Content-Crowded World

The new economy of conversation: How brands can make and maintain meaningful connections and create a lifetime value with customers in ways that’ll set your brand apart in a crowded marketplace, tell an authentic story, foster maximized marketplace engagement and breed brand loyalty

By Kevin Lund

Four ideas that can boost employee productivity

When it comes to boosting employee productivity, it is not uncommon for companies to implement once-every-season tactic of distributing bonuses and other perks. However, as time goes on, employee priorities tend to shift from monetary gain to flexible working hours and more. Employee productivity, therefore, should be a company’s priority all year round. After all, a company is only as good as its employees.

Bryan Ruby: Recovering from Blogging Burnout

After three or four decades of being immersed in the digital lifestyle and blogging on a continual basis for 15 years, I found myself puking at the idea of spending more time in front of the computer outside of work. It's not that I don't still like technology and content management, but I didn't recognize until it was too late that the lack of topic diversity would eventually lead me to digital burnout. To fix this, I seriously tried not to throw the baby out with the bathwater.

Five Innovative eCommerce Trends in 2017 Chandni Bhagchandani Mon, 08/15/2016 - 16:38

2017 will continue to be an innovator’s market, and if you’re not evolving to meet the needs of your customers or following along with the current trends, then there is a good chance that you’ll be left behind. A prediction by Internet Retailer claims that online spending in the U.S. will generate $355 billion in 2016, a number that's expected to exceed $400 billion per year by 2018.

Sven Lehmkuhl and Harry van Rossum Join the Hippo Sales Team to Take on DACH and Benelux

From The Old Boys to the Cool Kids

CMS software vendor Hippo is one of the fastest growing, most innovative tech companies around these days. 2015 has been a stellar year for the company, with successes such as the entry into the Gartner MQ, the exclusive technology partnership with EMC resulting in 94% revenue growth in the US, the launch of Hippo CMS 10 and an immense growth of our community.