socPub

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3 Ways Big Data Will Positively Affect Businesses

Big Data continues to attract a passionate amount of attention among consumers, media, and businesses. It also attracts intense attention among analytics, digital channels, and cloud based technologies. All these are attributable to the current technology megatrends. Big Data has enabled managers to measure and know more about their businesses. It enables business owners to improve their decision-making and performance. Big Data has the potential of transforming both traditional and current businesses as well.

Bedrock Data Launches Platform to Integrate Business Data, Raises $3.11 Million in Funding

Bedrock Data Will Sync and Automatically Update Data From Services Like HubSpot, Marketo, Mailchimp, Cvent, Salesforce, SugarCRM and More

Boston, MA (April 14, 2015) - Boston-based Bedrock Data™ today announced the launch of its data integration platform for businesses, along with $3.11 million in Series A funding led by .406 Ventures. This announcement marks the official launch of the company after over a year of development, testing and customer on-boarding.

TERMINALFOUR wins eight new higher education clients

Boston, 25 March 2015 - TERMINALFOUR, the digital engagement and web content management provider for higher education, has announced it has won eight new university clients since the launch of its latest release in December. This has increased the number of higher education websites that use TERMINALFOUR's platform to drive their digital marketing performance from 10,000 to more than 11,000.

TERMINALFOUR announces 15 new jobs for Boston HQ

Boston, 03 March 2015: TERMINALFOUR, the digital engagement and web content management platform for higher education, today announced its plans to expand its North American operations and recruit 15 new positions in its Boston headquarters. The expansion is being accelerated due to the successful launch of TERMINALFOUR's latest software release which has resulted in TERMINALFOUR winning 7 new significant higher education clients.

5 Mobile Marketing Mistakes – and How to Fix Them

By Chris Lucas, VP of marketing, Formstack

According to a report from Mobile Media Consumption, consumers today spend nearly 60% of their time on the Internet on their mobile devices, as compared to their desktop or laptop computer, tablet and other devices. These findings support what we as modern marketers already know: Mobile marketing is more important today than ever before.

Sitecore Launches Sitecore Experience Platform 8 to Enable Richer Experience Marketing

Opens the door to extraordinary customer experience, while eliminating complexity for marketers

SAN FRANCISCO – December 17, 2014 – Sitecore®, the global leader in customer experience management, today announced the general availability of the Sitecore® Experience Platform™ 8. This latest version enables marketers to create, deliver and optimize unique digital experiences with their prospects and customers throughout the customer lifecycle.

Magnolia CMS Announces Major Growth in 2014, New Customers, and Industry Awards

Digital Business is driving adoption of Magnolia.

Basel, Switzerland - December 12, 2014 - Magnolia International, the company behind the award winning Magnolia CMS today celebrated a landmark year with numerous industry awards, strategic partnerships and global brands using the Magnolia platform for digital business. Magnolia continues strong license growth in Europe and North America. It has increased its global workforce by 30% and now has over 75 channel partners.

Private equity firm Accel-KKR invests in EPiServer

Partnership Combines Industry Insight With Visionary Technology to Accelerate Growth

Chicago, IL, December 8, 2014 - EPiServer, a leading provider of digital marketing and e-commerce solutions, today announced that Accel-KKR (AKKR), a technology-focused private equity firm specializing in software and IT-enabled businesses, has made a majority investment in the company. This investment will enable the company to continue accelerating its growth and market share.