If you are not taking video seriously, you're about to miss out on a major business opportunity. A recent study by Google and Millward Brown Digital suggested that 70% of B2B buyers and researchers are watching videos throughout their path to purchase. That's a 52% jump in only two years. And it's not just light viewing either.
When it comes to content management systems, these two questions are the ones that I get asked the most:
Here on the website, we've tried answering that question through a number of articles we have published over the years. But in reality my initial answers to the first question are almost always:
It's that time of year again; time for technology experts and service providers alike to make their top predictions for 2016. It's no surprise that big data ranks highly yet again, as companies look for new ways to leverage this resource and make sure they've got the right staff for the job. Here are four of the biggest big data predictions for the coming year:
Big To Bigger
Cloud computing started out as a fledgling tool for businesses, but in recent years, it has grown to be one of the most beneficial and trusted tools in the modern business landscape. Like it or not, cloud computing is now mainstream, used by more businesses and average consumers than ever, and it only means the future of cloud computing will feature even more growth. With the serious effect it’s having on the business world, what does this mean for you?
1. Enjoy Smarter Spending and Better Service
Amid the release of new data* on American small businesses revealing that that, in November 2015, the economic outlook among U.S. small business owners—down nearly 2 points year-over-year—has finally stabilized after a 6-month decline, there’s cause for entrepreneurs to be optimistic for the year ahead.
Whether or not that outlook begins to uptick not only depends upon how agile, adaptable, creative and resourceful entrepreneurs can be in planning for, or reacting to, market conditions, revenue and brand-building opportunities and other key concerns, but also how well they maintain a forward-thinking mindset.
Are you cut out for the challenge of being Chief Information Officer? The wide range and difficulty of tasks at the CIO level can instantly become crushing to those who have previously been warehoused in managerial positions. The new generation of CIOs has to deal with customers that want instant access and support, wherever they happen to be. As a data science expert, a CIO needs not only technical skills, but leadership skills as well. In order to make it in 2016, you need to be strategic about your career. You need to be a negotiator of change.
Mobile apps are inseparable part of our daily lives now. As per a latest report by BI Intelligence, there has been a 48% increase in purchases made through mobile devices from the previous year. A report by ComScore suggests that more than 60% of web traffic generated by leading nine US retail sites have been mobile users.
Atcore will benefit from Searchmetrics’ in-depth support and training to power global multilingual search campaigns
London, January 6, 2016 – Searchmetrics, the search and content performance leader, has today announced that Atcore, a leading digital agency in Denmark, has joined the Searchmetrics partner program as a Sapphire partner. This deeper relationship with Searchmetrics will help the agency maximise the benefits of Searchmetrics’ data and insights for its clients.