Raul Harman

First Name
Raul
Last Name
Harman

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1 year 4 months
About

My name is Raul, editor in chief at Technivorz blog. I have a lot to say about innovations in all aspects of digital technology and online marketing.

Latest Posts

5 Tips to Secure Your Mobile Development Strategy

Although all predictions carry a dosage of unreliability in them, it can be said with high certainty that businesses will be increasingly mobile-oriented. It is not difficult to deduce why – by observing people around us as well as our own behavior, we can see that we use smartphones for everything from communication and searching for data to shopping.

These portable items rarely leave our sight so to approach the customers, businesses need to find their way to their many mobile apps. With that in mind, here are a few tips to help you choose the right steps for devising a successful mobile development strategy.  

The Importance of Design in Storytelling Raul Harman Wed, 09/18/2019 - 06:40

Storytelling is in our genes. It’s how we share experiences with others, as we all have similar yet different stories to tell – common ground for understanding each other and forging meaningful bonds and connections. 

Because of these reasons, storytelling has been a part of branding for decades but started gaining true recognition with the advancement of technology and the internet as well as with inbound marketing taking over. It’s what made design matter even more, helping the business create a unique story, with your customers and your own brand being the main characters.  

Cloud Migration: How and Why Business Is Moving to the Cloud

The number of businesses migrating to the cloud is constantly growing. According to the 2019 research study by the Cloud Security Alliance, 69% of enterprises are moving business-critical information to the cloud. 

Statistics also say that 81% of businesses are using multi-cloud solutions. The recent State of the Cloud report claims that companies use approximately 5 cloud environments, while some greater enterprises invest in even more complex cloud infrastructures.

Things to Know Before Opening a SaaS Business

As we live in an ever more digitalized world there are only a few business ideas that have the potential to gain as much traction as Software as a Service business. After all the demands for these types of businesses shows no signs of slowing down in the next couple of years and, if you know what you are doing, you can make very good money from it. With that being said, opening and running a SaaS business can be a bit different and more challenging than running other traditional businesses So, to help you out, today we are going to take a look at a few things you should know before opening a SaaS business. 

4 Key Steps in Creating an Effective Social Media Marketing Strategy Raul Harman Fri, 06/14/2019 - 05:21

When talking about marketing strategies, social media platforms have become an integral channel form marketing promotions and campaigns. Nowadays, every business that operates in the online market leverages social media networks in one way or another.

That’s not surprising, considering that social media is one of the most efficient ways for companies of all sizes to promote themselves, their offers, as well as reach out to their target audience in a meaningful way. However, social media networks might be convenient and reliable for your marketing campaign, but they are in no way easy to master.

How to Plan an Inbound Marketing Strategy for Ecommerce

Every once in a while, it is good to freshen up your marketing strategy to make sure that your brand’s message is conveyed loud and clear and that you have a steady flow of both revenue and new customers. In this domain, the inbound marketing is taking precedence over the outbound since people are growing tired of being exposed to a huge amount of uninteresting content wrapped in crude calls to buy something they don’t even want.

Tips to Help You Skyrocket Your Ecommerce Sales this Year

If there is an industry that’s getting more competitive with each passing year, then it’s got to be Ecommerce. After all, an industry that’s going to be worth more than 4.88 trillion US dollars by the year 2021 is only going to get exponentially more competitive as the years go by due to the sheer lucrative appeal of the market. And you can bet that every aspiring and established Ecommerce leader in the business will want to snag a sizable piece of that financial cake.

5 Tools for Analyzing the Market When Expanding Your Business

All data is valuable, yet some data is more valuable than the other. Joke aside, this maxim is well-known in the marketing world.

Without the means to abstract data marketers wouldn’t be able to tell precisely which marketing strategy is actually working and which one is not; the same way a doctor can’t properly diagnose a patient without having sufficient information.

The Best Business Management Software in 2019

It's no secret that technology is a vital asset of every company these days no matter the company's size. Every business, ranging from startups to enterprise businesses, leverages technology in one way or another, in order to improve their business efficiency and overall performance.

What's more, as technology continues to advance, so does the modern software become more sophisticated with additional features implemented to suit business needs. These innovations help companies manage their business tasks and operations in a reliable and seamless way.

5 Simple yet Effective Practices for Maximizing Your Ecommerce Customer Service

The Ecommerce industry is, for all its lucrative potential, a highly competitive field. Thousands upon thousands of online stores are battling it out for the love and affection of the ever-growing consumer market every single day – so how do you plan to stand out? The truth is that there are several key ways your Ecommerce store can separate itself from the herd, of which smart branding and stellar customer service present the winning combination for long-term success.