Irrespective of the size of a craft business, it is essential to have a blog serving as a tool to enhance the business. Depending on the nature of the craft business, one can have a blog as a section in the website or on a stand-alone basis. Irrespective of the way in which the blog exists, it can turn out to be a powerful promotion medium for the business.
The power of the blog is similar to the rise of the bitcoin. A decade ago, bitcoin seemed like a temporary phenomenon on the Internet. Today, it is more valuable than gold after the stunning rally. Such a meteoric rise is possible even on a blog should you get it right.