Dawn Mentzer is a contributing writer for Straight North, an SEO, Chicago based agency. As a solopreneur and freelance writer, she specializes in marketing content — and collaborates with clients nationally and globally.
Strategizing and executing Internet marketing campaigns require specialized expertise and hours of effort. Unless your company has the knowledge, skills, tools and time to handle all of your digital marketing efforts, you’ll need the assistance of a digital marketing firm.
But how can you know whether you’re entering into a relationship with a partner who is not only capable of helping you reach your goals, but also a good fit with your company culture?
Both components are essential because: