Marketing

Reputation Management: How Can Businesses Concentrate on Building Online Reputation

There is no denying the fact that reputation management is extremely important for every business, irrespective of its size as well as the industry that it belongs to. If you are interested in maintaining your reputation, the best place for doing it is undoubtedly by going online. The reason behind managing your reputation online is that the internet is a huge place where people are constantly posting reviews and looking for important information. The Internet is the place where people are constantly developing their opinions.

Salesforce Customization - Best Practices to Follow in 2020

Salesforce is one of the most easily adaptable platforms that are available out there. It offers endless scopes of customization which has made it a hot favorite of business owners all around the world. However, before you actually go ahead and implement any kind of Salesforce customization concept, it is necessary that you do so in a way that it is safe and effective. Companies that offer smart end application services offer advice on the best practices that you should follow when you want to work with some kind of Salesforce customization. 

Here are some of the most important best practices that you should follow when you are looking to customize Salesforce based applications. 

20 Common Content Marketing Mistakes To Avoid in 2020

What's your content marketing strategy for 2020? Will there be white papers and long-form videos, case studies, and podcasts? Before you get busy, take stock of possible mistakes you may have committed in 2019 and learn to avoid them by 2020. 

Content marketing mistakes may range from something as significant as posting a distasteful ad to something minor such as failing to repurpose content. Either way, you should avoid or stop committing the following common content marketing mistakes:

Important Reasons Why Infographics are Crucial in Content Marketing Raul Harman Fri, 12/06/2019 - 06:58

The online world is one colorful, versatile palette of content formats. Different businesses rely on a range of content kinds to appeal to their target audience and to differentiate themselves from their competitors, so you see brands post social media polls to drive engagement, sponsored posts to gain more visibility, Instagram imagery to inspire their followers, and YouTube tutorials to educate their audience. Of course, the relevance of the written word never wanes, so businesses still religiously stick to their blog-posting schedules. However, what is the relevance of infographics on this wide spectrum of content formats?

New study: Competition is increasing in Google Shopping, but will this satisfy EU regulators?

San Mateo, November 26, 2019 – Two years after the EU fined Google 2.4 billion euros ($2.65 billion) and ordered it to open up its Google Shopping service to greater outside competition, around half of the ads on the platform in the UK, Germany and France are now placed via external providers according to a new study by Searchmetrics. But doubts remain as to whether this will convince the EU’s competition regulator.

Let's Get Physical (less digital)

Nothing earth shattering but you may have noticed that I made a slight change in the list of categories displayed across the header of this website's pages. The topics of Marketing and Social Media have been removed and replaced with Experience Management as well as Vehicles (planes, trains, automobiles, and motorcycles). These changes are a reflection of my longstanding desire started two years ago to diversify the topics covered on the website socPub.

WallDecaux and MMA Germany highlight the combination of Out of Home and Mobile marketing in new white paper

For the first time, industry representatives compile recommendations for action, case studies, and data on the effectiveness of advertising and the use of the two channels.

Berlin, November 5, 2019 - How do you combine the two fastest-growing media channels of the year*, Out of Home (OOH) and Mobile? Outdoor advertising marketer WallDecaux, the German subsidiary of JCDecaux, and the Mobile Marketing Association (MMA Germany) answer this question in the first comprehensive white paper to explore the subject. Out of Home and Mobile addresses the many possible uses and combinations of the two media. It offers practical knowledge and answers the most pressing questions of marketing managers:

The Ultimate Guide to Writing Epic Content That Will Go Viral Raul Harman Thu, 10/24/2019 - 21:25

When you think about some of the most globally shared content this year or the year before, it may seem as if the whole thing is random. Ok, some funny stunt made by a cat may have been accidental but when we are speaking about writing content, you will soon learn that the process is not random and that it takes effort and creativity to achieve your content to go viral. But this also means that it can be done, instead of accrediting each viral success to luck. To help get you moving in the right direction, here is a guide to making your content so grand that it goes viral. 

As high street shops close, retailers also fail to control online customer churn

London, UK, 22nd October, 2019: A recent survey of 500 retailers sponsored by Eggplant, the digital experience specialist, revealed the pressures facing online digital teams in advance of busy retail season. While 92% of digital teams are focused on business outcomes and an omnichannel experience that delights, 60% fail to measure customer churn - even though around one in three (30%) have an average drop off rate of 50% or more on online properties.

This follows recent reports that nearly 3,000 shops shut on UK high streets in the first half of this year and in July the proportion of all shops that are empty reached 10.3%, its highest level since January 2015.

The Importance of Design in Storytelling Raul Harman Wed, 09/18/2019 - 06:40

Storytelling is in our genes. It’s how we share experiences with others, as we all have similar yet different stories to tell – common ground for understanding each other and forging meaningful bonds and connections. 

Because of these reasons, storytelling has been a part of branding for decades but started gaining true recognition with the advancement of technology and the internet as well as with inbound marketing taking over. It’s what made design matter even more, helping the business create a unique story, with your customers and your own brand being the main characters.