Marketing

The Importance of Design in Storytelling Raul Harman Wed, 09/18/2019 - 06:40

Storytelling is in our genes. It’s how we share experiences with others, as we all have similar yet different stories to tell – common ground for understanding each other and forging meaningful bonds and connections. 

Because of these reasons, storytelling has been a part of branding for decades but started gaining true recognition with the advancement of technology and the internet as well as with inbound marketing taking over. It’s what made design matter even more, helping the business create a unique story, with your customers and your own brand being the main characters.  

How to Create a Style Guide for Your Industrial Business Lexie Lu Mon, 09/09/2019 - 14:44

No matter what type of business you run, a style guide helps solidify your brand and present a consistent image across multiple media. The style for an industrial business may vary slightly from other types of businesses. People want to know they can trust you, so consistency and reliability become even more of a factor than, say, for an e-commerce store that sells kitchen gadgets. However, some of the rules are similar.

Shift to Technology Platforms and Social Commerce Transforms the Digital Commerce M&A Deal Mix, Reveals Hampleton Partners’ Research Reports Real Wire Tue, 08/13/2019 - 04:40

London, UK – 13 August 2019. The growth of M&A activity in the ‘platform economy’ and in social commerce are two of the biggest trends identified in the latest E-Commerce and Digital Marketing M&A Market Reports from Hampleton Partners, the international technology mergers and acquisitions advisor. 

Transaction volume for the digital marketing sector has remained stable since 2011, but in the first half of 2019, marketing application software received more M&A attention, with 95 deals inked and disclosed deal value of $2.06bn, versus 67 deals and deal value of $1.4bn for digital agencies & marketing services providers. 

Current attribution solutions ‘verging on useless’, say digital marketers – survey Real Wire Thu, 08/08/2019 - 06:09

August 8th 2019 – Digital marketing managers have slammed current attribution solutions as verging on useless, in a new survey commissioned by QueryClick. Unreliable or false attribution leaves almost 90% of marketers afraid to invest in activities with any kind of long-term payback because of their inability to prove the value. Fewer than one-in-seven marketers find that adjusting their marketing investments based on attribution insights delivers the predicted results. Overall, the survey reveals that marketers find current attribution insights tools are of negligible, arguably negative, value.

ProLabs’ Global Marketing Director wins Tech Marketing Leader of the Year for her role in the company’s transformational global re-brand Real Wire Tue, 06/18/2019 - 08:44

Award confirms the company’s commitment to changing the market through a new tier of expertise, quality, value and more choice than ever before

Cirencester, UK, 18 June – ProLabs’ Global Marketing Director, Haley McPherson, has been presented with the 2019 Tech Marketing Leader of the Year award at the Computing Tech Marketing & Innovation Awards 2019.

4 Key Steps in Creating an Effective Social Media Marketing Strategy Raul Harman Fri, 06/14/2019 - 05:21

When talking about marketing strategies, social media platforms have become an integral channel form marketing promotions and campaigns. Nowadays, every business that operates in the online market leverages social media networks in one way or another.

That’s not surprising, considering that social media is one of the most efficient ways for companies of all sizes to promote themselves, their offers, as well as reach out to their target audience in a meaningful way. However, social media networks might be convenient and reliable for your marketing campaign, but they are in no way easy to master.

AI's Growing Impact on the Tech Industry This Year and Beyond Lexie Lu Tue, 06/11/2019 - 09:23

The growth of artificial intelligence (AI) in recent years has been at a lightning pace. AI now impacts nearly every element of our lives. Smart programs have filtered into our homes and workplaces. You can use AI to create a website, to order a meal in a fast food restaurant and in the background of any number of applications.

How to Plan an Inbound Marketing Strategy for Ecommerce Raul Harman Fri, 06/07/2019 - 17:17

Every once in a while, it is good to freshen up your marketing strategy to make sure that your brand’s message is conveyed loud and clear and that you have a steady flow of both revenue and new customers. In this domain, the inbound marketing is taking precedence over the outbound since people are growing tired of being exposed to a huge amount of uninteresting content wrapped in crude calls to buy something they don’t even want.

Consumers demand sustainable fashion – but won’t pay more for it, new research finds Real Wire Wed, 06/05/2019 - 07:09

New research suggests over half (52%) of consumers in the UK and US want the fashion industry to become more sustainable, with calls for reduced packaging and fair pay for workers among their top demands. But only 29% of these consumers say they will pay more for sustainable-made versions of the same items.

And despite many clothing manufacturers and retailers already taking steps to become more sustainable, the message is not getting through to the public. 45% of the 2,000 consumers who were polled agree that it is difficult to know which fashion brands are really committed to sustainability.

Marketing Meets KonMari: Sparking Joy Amidst Information Silos and Tool Tangles Guest Author Mon, 05/27/2019 - 06:37

TV show host Marie Kondo is hard not to like. As the planet’s foremost tidying expert, she gracefully applies her KonMari Method to rid lives of clutter and create happier existences from clarity. When it comes to technology, marketing and digital companies could use her. Today, there are thousands of marketing solutions, and at times, any agency, web dev or design shop can feel as if they own them all.

This, in the words of Ms. Kondo, does not “spark joy.”