Google

Leveraging Googlebots Detection of JavaScript Redirects for Ranking

In the last I/O developer conference held in May 2019, there was an official announcement from Google that Googlebot web crawler is up-to-date with the latest Chromium version. This featured update also made Googlebot capable of crawling the modern websites to access those features too modern browsers demands like the use of JavaScript.

New study: Competition is increasing in Google Shopping, but will this satisfy EU regulators?

San Mateo, November 26, 2019 – Two years after the EU fined Google 2.4 billion euros ($2.65 billion) and ordered it to open up its Google Shopping service to greater outside competition, around half of the ads on the platform in the UK, Germany and France are now placed via external providers according to a new study by Searchmetrics. But doubts remain as to whether this will convince the EU’s competition regulator.

WordPress.com Premium Plan now offering Google Analytics

After years of maintaining and hosting my own WordPress and Drupal sites myself, last year I decided to give WordPress.com a trial run for one of my websites. I opted to subscribe to WP's Premium plan over their Business plan. The initial quantity of content for my website was low and I could not justify the higher cost of the Business plan for this site.

New Study Reveals Positive Impact of Page Speed on Google Rankings

San Mateo, May 16, 2019 - Websites that rank higher on Google tend to load faster and provide a smoother user experience on mobile according to a new Searchmetrics study conducted using Google’s open-source website auditing tool, Google Lighthouse[1]. And higher ranking sites in general are more likely to use modern web technologies such as next-generation image formats and the newer, faster HTTP/2 web protocol.  

Wikipedia and YouTube Dominate Search Results Globally, a New Study Finds

San Mateo, February 28, 2019 - Wikipedia retains its crown as the most visible website in Google search results globally based on its performance in organic search in ten countries, including the United States, UK, Germany and France. Second comes YouTube, which also saw the biggest absolute improvement in search performance over the whole of 2018 in all the countries analyzed.

Bryan Ruby's Last Google Post

Last weekend, I submitted my last Google+ post. From here on out, I won't be actively monitoring the platform given the expected demise of Google+. This is what I posted:

This is likely my last Google+ post but I don't plan to delete my Google+ account until February 28, 2019

Unless something significant happens, I don't plan to post again on Google+. It doesn't seem logical to invest my time and effort to post something we all know will be deleted in a couple months. I may leave a comment here or there on G+ but that's about it.

Searchmetrics Google Shopping Study Reveals “Fake” Competition for Ads

San Mateo, December 05, 2018 - Over a year on from the European Commission’s antitrust ruling which forced Google to open up its shopping service to outside competitors, new Searchmetrics research suggests a third of ads within Google Shopping boxes are coming from providers other than Google. But the majority of these (23% of all ads) seem to be from digital marketing agencies profiting from Google Shopping’s revamped auction model. Only around 9% are from the traditional comparison shopping sites (CSSs) that the EU’s ruling was originally intended to support.

New Searchmetrics study: Google now wants brands to get niche-specific

San Mateo, October 17, 2018 - Brands’ organic search strategies on Google should now be tightly tailored to the niche they operate in, according to the latest research by Searchmetrics. That’s because Google’s use of technologies such as AI and machine-learning are helping it pin-point, more clearly than ever, the specific factors that satisfy search queries in different niches and contexts.