Ecommerce

Why Is Inventory Forecasting Important to Ecommerce Businesses

The holiday season has already begun and your sales are probably pouring in. However, are you really ready in such an amazing spike in sales? 

Imagine this. A customer orders a product just to find out it has gone out-of-stock. Instead of celebrating a successful sales season, you would need to deal with lots of furious customers, answer their questions on social, issue refunds, etc. And, no matter how much time, resources, and energy you invest to make things right, your brand reputation will be damaged. 

So, is there a way to plan your inventory proactively? The answer is inventory forecasting. Simply put, this is the process of predicting your inventory levels to fulfill future customers’ orders.

Ecommerce Mobile App Development: How to Build a Successful One?

 

Mobile shopping is exploding. Smartphones have become the dominant platform for consumers across the globe to browse and buy things from anywhere anytime. E-Commerce businesses have made mobile central to their online strategy. The primary focus for online retailers is to offer an awesome mobile app shopping experience.

Building an ecommerce mobile app and putting it on the app stores has become much simpler today. Unfortunately, the majority of such apps provide a poor user experience and quickly lose steam wasting valuable development time and money.

So how does one build the best in class ecommerce mobile app that users would want to install and more importantly engage on a consistent basis?

New study: Competition is increasing in Google Shopping, but will this satisfy EU regulators?

San Mateo, November 26, 2019 – Two years after the EU fined Google 2.4 billion euros ($2.65 billion) and ordered it to open up its Google Shopping service to greater outside competition, around half of the ads on the platform in the UK, Germany and France are now placed via external providers according to a new study by Searchmetrics. But doubts remain as to whether this will convince the EU’s competition regulator.

Episerver Survey: Over One-Third of B2Bs Plan to Invest in Personalized Content in 2020

Nearly nine in ten (84%) of B2B decision-makers say increasing digital expectations from customers or partners is their top external threat according to a new survey from Episerver™, the company transforming digital experiences. In the face of these rising expectations, B2B leaders look to automate marketing, ordering and personalization with the help of artificial intelligence and key technology investments.

Shift to Technology Platforms and Social Commerce Transforms the Digital Commerce M&A Deal Mix, Reveals Hampleton Partners’ Research Reports

London, UK – 13 August 2019. The growth of M&A activity in the ‘platform economy’ and in social commerce are two of the biggest trends identified in the latest E-Commerce and Digital Marketing M&A Market Reports from Hampleton Partners, the international technology mergers and acquisitions advisor. 

Transaction volume for the digital marketing sector has remained stable since 2011, but in the first half of 2019, marketing application software received more M&A attention, with 95 deals inked and disclosed deal value of $2.06bn, versus 67 deals and deal value of $1.4bn for digital agencies & marketing services providers. 

How to Plan an Inbound Marketing Strategy for Ecommerce

Every once in a while, it is good to freshen up your marketing strategy to make sure that your brand’s message is conveyed loud and clear and that you have a steady flow of both revenue and new customers. In this domain, the inbound marketing is taking precedence over the outbound since people are growing tired of being exposed to a huge amount of uninteresting content wrapped in crude calls to buy something they don’t even want.

Tips to Help You Skyrocket Your Ecommerce Sales this Year Raul Harman Wed, 05/15/2019 - 06:26

If there is an industry that’s getting more competitive with each passing year, then it’s got to be Ecommerce. After all, an industry that’s going to be worth more than 4.88 trillion US dollars by the year 2021 is only going to get exponentially more competitive as the years go by due to the sheer lucrative appeal of the market. And you can bet that every aspiring and established Ecommerce leader in the business will want to snag a sizable piece of that financial cake.

Ecommerce and digital marketing companies battle for the digital consumer in ‘an Amazon world’ Real Wire Thu, 02/28/2019 - 05:50

London, UK – 28 February 2019. The latest E-Commerce and Digital Marketing M&A Market Reports from international technology mergers and acquisitions adviser, Hampleton Partners, reveal that 2018 recorded a $20 billion increase in disclosed e-commerce M&A value compared to 2017, boosted by mega-deals such as Walmart’s ambitious $16 billion purchase of Flipkart and Adobe’s acquisition of Marketo for $4.75 billion.

Study: Social media has the least influence on retail technology purchases

London, 6th February 2019 – Insight driven Tech PR Agency, CCgroup, today released the findings of its primary research study “How to influence retail technology buyers”. The results, collected from over 30 tier one (turnover above £500m) and tier two (turnover between £30-£500m) UK retailers, identified the information most important to decisionmakers when longlisting, shortlisting and purchasing from a potential technology vendor. port found that 42% of respondents would use industry analyst reports during shortlisting phase, making it the most influential content type.