CRM

6 Reasons Your Business Needs CRM Software

While every aspect of your business deserves attention, customer relationship management (CRM) is one of the most important. How you form and keep the interactions between you and your customers makes the difference in retaining them. At the same time, you need to build new leads and prevent people from bouncing away to one of your competitors.

In today's global economy, if you aren't on top of your game when it comes to the customer experience, you risk losing out. CRM software is one tool worth investing in because it improves the customer pipeline in several ways.

Why Customer Support Is Essential to Your Tech Business

Excellent customer support is essential to any type of business, but in the tech industry, it can be particularly beneficial. Since many tech companies offer a service or software, it's much more likely customers will reach out for support. Their first experience after purchasing the product is often with your service team. If your employees aren't fully trained to meet consumer expectations, you risk losing repeat business from those people.

Marketing Meets KonMari: Sparking Joy Amidst Information Silos and Tool Tangles

TV show host Marie Kondo is hard not to like. As the planet’s foremost tidying expert, she gracefully applies her KonMari Method to rid lives of clutter and create happier existences from clarity. When it comes to technology, marketing and digital companies could use her. Today, there are thousands of marketing solutions, and at times, any agency, web dev or design shop can feel as if they own them all.

This, in the words of Ms. Kondo, does not “spark joy.”

4 Franchise Development Efforts that Increase Qualified Leads

Many franchisees heavily rely on existing brand reputation that comes with every established business in order to appeal to their target audience. The support and training that come with running such a business model also help generate the right traction for your branch, which often leads franchisees to a standstill when it comes to delivering new, advanced lead generation methods. It’s commendable that a franchisees along with franchisers work together to maintain brand consistency across the board while they keep appealing to the right audience – but innovation is still needed in order to increase the quality of those leads.

Embrace multi-touch attribution tracking models for marketing campaigns

Last touch attribution models are slowly, but steadily fading out of the market. It is time for the marketers to embrace multi-touch attribution (MTA) models for their existing campaigns. Most start-ups and small businesses are struggling with setting up new attribution models and upgrading their existing ones to new forms. Nonetheless, almost every company understands the importance of cross-channel measurement for their ongoing marketing campaigns. The modern customer's journey is nuanced and whimsical, and it takes more than a simple last attribution model to analyze a brand's efforts.

Celebrus Advances Customer Data Platform Real Wire Thu, 04/19/2018 - 05:28
  • Latest update consolidates Celebrus as enterprise CDP of choice for banking and insurance sectors
  • Integration with Adobe Experience Cloud augments leading digital marketing platform with streaming customer data
  • New Audience Segmentation feature enables advanced targeting of individuals even when they have left a site or app
  • Latest connector supports creation of Custom Audiences in Google and Facebook
  • Hadoop capabilities extended with enhanced support for Hive open-source data warehouse

Sunbury-on-Thames, 19th April 2018: D4t4 Solutions Plc has announced general availability for the latest release of its leading Celebrus

NewVoiceMedia unveils fully-integrated omni-channel solution as part of Spring 1918 release

LONDON, 14 March 2018 – NewVoiceMedia, a leading global provider of cloud contact center and inside sales technology, announced its Spring ’18 release today, unveiling key capabilities that will enable businesses to drive digital transformation and create unified, consistent and integrated experiences irrespective of the channel chosen by the customer.

Confirmit Research Reveals Critical Areas that Drive Customer Experience Success

New York, NY: 29 January 2018: The State of CX survey, run by Confirmit and Engage Business Media, has revealed that customer experience (CX ) professionals are right to put ROI, data integration and executive buy-in top of the CX "wish list" for 2018.

The research found that despite increasing recognition of the importance of taking a customer-centric approach to business and investment in CX programs, ROI is the biggest area of failure with only 20% of companies scoring 9 - 10 for seeing a ROI, and 14% scoring 0-2.

Zylpha Launches New Document Bundling Integration For Peppermint’s Latest CX 2018 System

Leading legal document bundling software innovator Zylpha has developed an integration for Peppermint Technology’s latest CX 2018 system. The development is a product of a long successful partnership with Peppermint, the provider of widely acclaimed cloud based legal software for UK law firms.

Handling Big Data with Salesforce Einstein - All that you wanted to know about it Sujain Thomas Sat, 11/18/2017 - 12:28

Today’s digital world is all about Big Data. The cumulative figure of data is so large that trying to prove its enormity numerically would perhaps turn futile because people would find it difficult to comprehend the numbers. Instead, naming it, Big Data could make it easier to get some idea about its size. However, for those who would still be interested in numbers, it is worthwhile mentioning that according to IBM estimates every day we generate data amounting to 2.5 quintillion bytes, which is equivalent to 1018 bytes. The most exciting aspect of the enormous data is that 90% of what is on the internet today belongs to the last two years. This gives enough hints about the stupendous rate of data growth and its future.