Marketing

6 Essential Digital Marketing Elements that Every Business Owner Should Be Familiar With

The marketplace today is increasingly turning digital with technology continuing to evolve, and this is no surprise. The benefits of this form of marketing are becoming all the more common day by day. Majority of the customers are researching and purchasing products online. We are living in a digital age where countless people are spending a lot of time poking around the digital platforms. In fact, businesses have become more aware of this and thus are leveraging on this platform's popularity for promoting their products and services.

How to Effectively Use Videos in Your Outreach Emails

As the initial step toward establishing a connection with a potential collaborator, the outreach you send could directly turn away the person you’re contacting  – or it could be the very foundation of a fruitful collaboration. Whatever your strategy is aimed at, no doubt you’ve spent a lot of time developing your outreach tactics and continuously tailoring them.

But what if there was a way to encapsulate all these tactics in a digestible outreach format to further improve open, click-through, and response rates?

Top 5 Metrics for Monitoring SEO Performance the Smart Way

Search engine optimization (SEO) is very important to modern businesses. It's a cost effective marketing strategy that will boost your visibility, presence and credibility online. It's a good way to make your business and your website more visible and accessible to your target audience. However, SEO takes time before you can start seeing results. That's why it's important to track the progress of your SEO activities, in order to determine whether your efforts are paying off or not.

Create User-Friendly Website for Your Small Business to Bring in More Traffic! Charlie Brown Thu, 07/05/2018 - 06:28

Most small business owners believe that investments in search engine optimization are a waste of money. They have limited resources, and a large chunk of it goes away in the conventional advertisement. The problem with them is they are not aware of how search engine optimization tools and strategies can help them double traffic and bring in more returns on investment for their companies.

Search engine optimization and small business owners

Branding Strategies that are Trending in 2018

Brands and brand consciousness are the two things which will always be in the discussion. That’s because however against or skeptic you may be about a brand or selection of a brand, it’s their presence only, which creates a benchmark for ideal comparison of quality between different products or services. Therefore, companies would always strive to stay ahead in branding to make their mark in the minds of consumers. The most noticeable trends seen in companies for branding in 2018, which are inspiring for the newcomers as well, are discussed below.

Experimental marketing agencies are here for the long run -Adopt it for your business

Experiential marketing has been around for about two decades. Naysayers have considered it to be a buzzword and they have expected it to exit stage left more than once in the past. However, it has held its limelight quite gracefully due to the immersive experience it offers the target audience. Earlier, it was an extra on the sets of conventional marketing, in case the team had some leftover moolah. Neither was it a part of the main cast nor did it contribute significantly to the final box office profits. It has taken over two decades to change that. It was gradual but essential.

New Influencing Beauty Report Reveals Influencer marketing is proving effective for 98% of the beauty industry RealWire Tue, 06/12/2018 - 09:55

London, United Kingdom: Consumers are no longer shopping for beauty the way they used to and the industry has moved at a transformative speed to stay relevant in today’s social media economy, and for the rising generation of digital-born consumers.

Mistakes to Avoid with Your Social Media Marketing Raul Harman Thu, 06/07/2018 - 04:44

Social media platforms have drastically evolved in the past few years. Nowadays, these networks accommodate over 2.8 billion people. For modern businesses that are looking to build their presence and promote themselves to their target audience, social media is the best place to accomplish that. The main reason is that social media allows various companies to actively engage with their potential customers and build relationships with them over time, by publishing content, engaging in meaningful conversations, offering personalized offers and so on.

Is SMS Marketing via Text Messages on The Rise for Businesses? Charlie Brown Wed, 05/30/2018 - 18:54

Many business owners state that SMS marketing is now becoming popular over email marketing when it comes to promoting goods and services. It is indeed an effective channel that has potential benefits, and this is why both small and large businesses across the world are opting for SMS marketing for their marketing and promotional needs.

Is SMS marketing on the rise- significant benefits of SMS mobile marketing campaigns

The following are the key advantages as to why SMS marketing campaigns are popular for businesses across the world-

Top 5 Reasons Why Promotional T-Shirts Are an Excellent Marketing Tool for Businesses Charlie Brown Sat, 05/19/2018 - 07:07

Small and big businesses are always on the lookout for the best ways of marketing their businesses. With so many promotional techniques in existence today, using promotional items still remains a top marketing strategy. This is because these items can be used to effectively and quickly spread your ideas to your target market. Branded t-shirts are an excellent way for businesses to market their ideas. Here are the reasons why you should consider printed t-shirts for your marketing campaigns.

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