Marketing

Shift to Technology Platforms and Social Commerce Transforms the Digital Commerce M&A Deal Mix, Reveals Hampleton Partners’ Research Reports Real Wire Tue, 08/13/2019 - 04:40

London, UK – 13 August 2019. The growth of M&A activity in the ‘platform economy’ and in social commerce are two of the biggest trends identified in the latest E-Commerce and Digital Marketing M&A Market Reports from Hampleton Partners, the international technology mergers and acquisitions advisor. 

Transaction volume for the digital marketing sector has remained stable since 2011, but in the first half of 2019, marketing application software received more M&A attention, with 95 deals inked and disclosed deal value of $2.06bn, versus 67 deals and deal value of $1.4bn for digital agencies & marketing services providers. 

Current attribution solutions ‘verging on useless’, say digital marketers – survey Real Wire Thu, 08/08/2019 - 06:09

August 8th 2019 – Digital marketing managers have slammed current attribution solutions as verging on useless, in a new survey commissioned by QueryClick. Unreliable or false attribution leaves almost 90% of marketers afraid to invest in activities with any kind of long-term payback because of their inability to prove the value. Fewer than one-in-seven marketers find that adjusting their marketing investments based on attribution insights delivers the predicted results. Overall, the survey reveals that marketers find current attribution insights tools are of negligible, arguably negative, value.

REaD Group and Marie Curie Celebrate Award Success with Multi Award-Winning Insight Project

But the real winner is data

London, 5 August 2019 – Marketing data and insight agency REaD Group has further cemented its success in data-driven and insight marketing after winning a number of awards at two separate industry events, and being shortlisted for a further three categories in a third.

Alongside Marie Curie, REaD Group was named as winner of the Best Use of Insight Award at the IoF National Fundraising Awards on 2nd July for the Big SHIFT project. The National Fundraising Awards celebrate the very best in fundraising and are a unique opportunity to showcase excellence in the charity fundraising sector.

How to Plan an Inbound Marketing Strategy for Ecommerce Raul Harman Fri, 06/07/2019 - 17:17

Every once in a while, it is good to freshen up your marketing strategy to make sure that your brand’s message is conveyed loud and clear and that you have a steady flow of both revenue and new customers. In this domain, the inbound marketing is taking precedence over the outbound since people are growing tired of being exposed to a huge amount of uninteresting content wrapped in crude calls to buy something they don’t even want.

Consumers demand sustainable fashion – but won’t pay more for it, new research finds Real Wire Wed, 06/05/2019 - 07:09

New research suggests over half (52%) of consumers in the UK and US want the fashion industry to become more sustainable, with calls for reduced packaging and fair pay for workers among their top demands. But only 29% of these consumers say they will pay more for sustainable-made versions of the same items.

And despite many clothing manufacturers and retailers already taking steps to become more sustainable, the message is not getting through to the public. 45% of the 2,000 consumers who were polled agree that it is difficult to know which fashion brands are really committed to sustainability.

Marketing Meets KonMari: Sparking Joy Amidst Information Silos and Tool Tangles Guest Author Mon, 05/27/2019 - 06:37

TV show host Marie Kondo is hard not to like. As the planet’s foremost tidying expert, she gracefully applies her KonMari Method to rid lives of clutter and create happier existences from clarity. When it comes to technology, marketing and digital companies could use her. Today, there are thousands of marketing solutions, and at times, any agency, web dev or design shop can feel as if they own them all.

This, in the words of Ms. Kondo, does not “spark joy.”

What an ideal Reputation Management Software looks like

Reputation management is becoming more important now than ever before. The easy access to social media as a communication tool and vehicle to share opinions make it straightforward for customers to give their feedback.

90% of consumers agree that positive reviews influence their purchasing decision according to a survey by Marketing Land. While this is good news in one way, it is also bad in several ways. One negative review of your product or service can quickly tarnish your image as a business. 

How to Celebrate Your Company's Milestones

You've worked hard to make your company the success it is today. Those little and big milestones are worth celebrating. However, knowing you've hit a milestone, and coming up with unique ways of marking the occasion, are two different things.

According to the U.S. government, about 50 percent of businesses fail by year five and 70 percent by year 10. Even making it through your first year is something to celebrate. Some of the milestones you should revel in are the number of years in business, meeting big goals, awards and accolades. Use any excuse to have a party.

NetComm wins Edison Award for Best Telecom Marketing for 5G Fixed Wireless Self-Install campaign

9th April 2019: NetComm has won the highly prestigious Commsday 2019 Edison Award for Best Telecom Marketing Initiative for its 5G Fixed Wireless Self-install campaign launched at Mobile World Congress in Barcelona earlier this year.

Beating off competition from other nominees including SingTel backed Optus, Superloop and Aussie Broadband the Edison Award judges gave NetComm the hotly contested award due to the excellence of its campaign in delivering global awareness amongst network operators of the 5G Fixed Wireless Self-install product.

New Study: 34% of Traffic and 28% of Orders for Large Online Fashion Retail Brands Come Directly from Search and Social

Facebook and Instagram generate majority of sales coming directly from paid social

34% of traffic, 28% of orders and 26% of the total order value for large online fashion retailers comes directly from search and social sites including Google and Facebook, new global research suggests. Of all traffic arriving directly from paid social, 80% is from Facebook and Instagram.

And the data suggests mobile phones dominate: 76% of all traffic, 64% of all orders and 59% of the total order value for large enterprise fashion ecommerce brands comes from smartphones.