The Goal: Improve your site’s ranking via natural organic results.
Search engine optimization (SEO) remains one of the most important ingredients for a successful internet marketing campaign. With the business environment getting viciously competitive, building a beautiful website is no longer enough. Every business in your niche already has a website and to stay competitive, you have to beat your competition through search. Search engines are at the core of business success and by working with an established SEO agency, you will gain a competitive edge, which is what every marketer wants.
The importance of search cannot be overemphasized considering over 93% of all internet experiences start with a search engine. So effective is SEO that 57% of B2B marketers in a recent survey say it generates more leads than any other marketing technique. A recent HubSpot Survey also indicates that over 81% of consumers are using search to research products and services they want to purchase. If your business is not appearing on search, you simply don’t exist.
Many small businesses are struggling to stay afloat because they are not harnessing the power of search. If you hire a reputable SEO agency, your business will get a boost in its ranking on search engine result pages (SERPs). The overall idea of an SEO campaign is to improve your site’s ranking on natural organic results.
How an SEO Agency Boosts Your Business
There are many online SEO resources and while they seem easy to use on your site, you might end up losing a lot. For a small business, hiring an SEO firm to design and manage an SEO campaign might seem like an unnecessary expense but that’s until you consider the benefits these experts bring onboard. Take a look:
Increased Conversion Rates
Every SEO technique used by these experts is aimed at helping achieve your business goals. From link building to social media marketing, these techniques help in increasing the numbers coming to your website.
However, this is not traffic just for the sake but instead, you have high-quality traffic coming to your website, which increases the chances of converting. With more relevant traffic coming to your website, you can then use other techniques to lower bounce rates and nurture the leads to the final stages of a purchase journey.
Building Brand Awareness
Some SEO strategies help build your brand’s visibility on different platforms. For instance, Instagram marketing helps increase brand mentions on social media, which creates awareness about what you are doing. If you have a product launch, for instance, a sustained SEO campaign will alert more people about it and if you create sharable content, you can bet your sales will go up.
A brand which is consistent in its marketing campaigns creates a loyal following among its customers. Various studies also show that consumers are more likely to shop from abrand that is highly visible as it is easier to trust. If you are struggling to retain your customers, it is likely your brand is not yet familiar and more concerted efforts to market will come in handy.
Comprehensive SEO Marketing
A good SEO marketing campaign does not only focus on SERPs ranking but also on the user experience (UX). A reliable marketing agency will also offer more services including web design responsive web design, mobile-friendly web design, mobile marketing, and SEO audit among others. At alaqueue.fr,you will find a variety of specialized SEO services to suit your business needs.
These services are aimed at providing a seamless browsing experience to users who visit your website. If your website is suffering from high bounce rates, it is time you invested in a dependable SEO partner who will not only work on ranking but who will offer a holistic approach to SEO.
Building Brand Trust and Credibility
Top ranking websites earn more trust from online shoppers and this is because of the value attached to Google ranking. If Google is ranking you highly in asearch result, users believe the content on your website is relevant. This is one reason the first three pages on a Google search result receive most of the clicks. If your website ranks highly on SERPs for a target keyword, it instantly passes the credibility test and more users end up on your landing page.
Support and Maintenance
The best SEO agencies will provide invaluable support and maintenance during the course of the SEO campaign. These services are crucial in case of technical glitches, which affect availability of your website. If you have someone monitoring your website around the clock, you enjoy peace of mind and it becomes easier to focus on the core business activities. By guaranteeing high levels of uptime, you will deliver higher satisfaction for users and they will keep coming back.
Maria Jones is a Paris-based SEO consultant working with alaqueue.fr. She has experience in digital marketing and shares her experiences through blogging. Maria is also an avid musician.