October 2015

Sitecore Experience Platform 8.1 Offers New Look and Improved Personalization

This week, Sitecore announced the availability of Sitecore Experience Platform (XP) 8.1, the newest version of its flagship product. Sitecore XP 8.1 enables marketers to turn customer interaction into an experience by offering customers relevant content in the appropriate context at the right time. Sitecore XP 8.1 offers an improved user interface and improved personalization through improved contextual intelligence.

The Open Source Benefits for Businesses

The open source technology originated at the “bottom of the stack” with the Linux operating system, which has become one of the most popular operating systems now. In late 1990’s the term open source was coined and the evolution of Apache, Mozilla, Perl took place, while birth of “Commercial Open Source” was seen in early 2000. The adoption started moving up the technology stack in 2005 and post 2008, Open Source adoption by enterprises was seen widely and in 2012 open source became an integral part of every enterprise IT strategy.

Survey: Context-Based Experiences Important for Brand Loyalty

Customers will switch brands if they don't receive consistent, context-based experiences according to the results of a  consumer brand loyalty study sponsored by Sitecore. Sitecore is a customer experience management company that is releasing the study to coincide with the launch of their Sitecore Experience Platform (XP) 8.1. The study was based on insight from more than 1,000 consumers in North America.

Big Data's Ability to Tell a Story

To even suggest that the construction and communication of a story could one day be taken over by computers can lead to eye rolling and dismissive scoffs. After all, storytelling is a uniquely human activity, one that requires creativity, emotion, and a connection with the human audience. At first glance, computer could never replicate such a thing, right? The conventional wisdom, however, might be off in this case.

Big Names are Working to Acquire Cloud Computing Startups

The cloud computing marketplace is an evolving landscape filled with corporate giants, plucky startups, and creative innovators intent on launching the next big cloud breakthrough. In this constantly shifting environment, many cloud competitors are diligently working on ways to get an edge over their rivals. Part of this strategy, at least on the part of the larger cloud companies, involves acquiring cloud startups that feature unique services and products.

Docebo expands operations in Asia Pacific region via partnership with Bloom Training and Recruitment

The New Zealand-based training and recruitment specialist, Bloom Training and Recruitment, is partnering with Docebo, producers of the Software-as-a-Service (SaaS) Enterprise learning management system (LMS). This partnership enables Docebo to expand its presence in the Asia Pacific marketplace.

Searchmetrics: Want To Rank Higher In Mobile Phone Searches On Google?

Searchmetrics Releases its First Study of Google.com Mobile Ranking Factors

New research confirms that online marketers and website owners need to follow a separate strategy to help their pages rank higher in mobile phone searches on Google. It is essential to pay particular attention to the specific user experience and technical requirements for mobile visitors, while ensuring the underlying content on pages continues to be relevant and comprehensive.