May 2015

Beautiful at Any Size: Mobile First Design and Development

When designing a website or web app, it’s essential to consider the screen of the person who is going to be using it – and nowadays that means it’s more likely to be a mobile screen. In 2014, 1.8 billion phones, 256 million tablets and 276 million PCs were shipped, meaning more phones were shipped in three months than there were PCs shipped all year. But mobile devices and PC’s don’t exist in their own worlds; users are increasingly switching between devices throughout the course of completing a task. A Google study on The New Multi-Screen World found that “90% [of users] use multiple screens sequentially to accomplish a task over time.” The new reality is that your website or web app needs to be designed to look good on any device, no matter the screen size.

Does Cloud Computing Take Away Too Much Control?

It’s not easy to ignore the hype surrounding the cloud. Businesses all over the world are coming to realize that cloud computing offers numerous advantages, from more productivity and capabilities to lower costs. These benefits have lead to the growth of a wide variety of cloud providers, each offering its own unique take on services and products. The result has been a groundswell of support as organizations of all types look to the cloud for solutions to common and complex business problems.

3 Ways Big Data Will Positively Affect Businesses

Big Data continues to attract a passionate amount of attention among consumers, media, and businesses. It also attracts intense attention among analytics, digital channels, and cloud based technologies. All these are attributable to the current technology megatrends. Big Data has enabled managers to measure and know more about their businesses. It enables business owners to improve their decision-making and performance. Big Data has the potential of transforming both traditional and current businesses as well.

Proper Data Insights Need Tools and Talent

Contrary to popular belief, the big data process isn’t a funnel. For whatever reason, we’ve come to think the more information we dump in from the top, the more actionable, quality insights will come out through the bottom. That just isn’t the case. We’re creating more data every day than any other point in history, but not all of this information is a golden opportunity. Most of it’s just noise. The real key to success is being able to navigate through the clutter and determine what pieces of information are pertinent.  

4 Reasons Why Your CMS Should Support a Decoupled Architecture

The psychological theory of the Paradox of Choice states that the presence of too many options causes cognitive distress and often results in less than optimal decisions being made. Given the pure number of tools, platforms, features and functionality that comprise today’s Digital Marketing landscape, the selection process can be overwhelming. So what should you really care about when assessing tools and making technology selections? Let’s look at why your search should start, and end, with tools that boast a decoupled architecture.

Experience Management