February 2015

Business Agility and SaaS for Small and Mid-sized Businesses

On-premises software is business management software that is installed on the servers and/or computers within the physical facilities of individual businesses. Until 2005, the deployment and use of business software was almost exclusively done on premises. However, the inception of off-premises software known as “software as a service” created an alternative of running business management software from remote facilities connected to business networks through cloud computing such as those offered by Dell.

Now What? Conference 2015 Announces Speaker Lineup

You've done it. With the help of developers and advisors you brought your website online and proved if you build it, they will come. But it's never that simple. You now face an unforeseen challenge after launching your new website. Once you customers visit your site, how do you keep them coming back for more? The answer to this question is exactly what the Now What? Conference 2015 is all about. The Now What? Conference is two days of smart talks and workshops from smart people, all focused on keeping your website up-to-date post-launch.

Using Big Data to Track Consumer Behavior

It seems like companies have an insatiable desire for information. In the era of big data there’s never enough, and organizations are constantly on the lookout not only for new types of information, but new sources from which to glean it. Of course, big data isn’t a crystal ball (though it’s sometimes hyped up to be), but it’s a great means of learning a number of different things, including personal preferences. The more we interact with different brands, and voice our opinions on social channels, the more we reveal who we are, our habits and overall behavior.

6 Benefits of a Java CMS

Java. You can’t beat the classic when it comes to development languages for an enterprise-level content management system (ECM). Compared to .NET, PHP, or C# Java is still the top development language for its reliability, stability and suitability for “building back-ends for modern enterprise-web applications. With Java and frameworks based on it, web developers can build scalable web apps for a variety of users.”

How do I measure the content performance of my site or mobile app?

Metrics are becoming increasingly important for content marketing. Simply measuring visitors or users, and displaying the results in colored graphics is no longer sufficient. A CMS solves this by going to the source: the content.

Content Performance Metrics

You've probably been measuring users or page visitors on on your site or mobile app for a long time. Thanks to free systems like Google Analytics or open source analytics software like Piwik, you have a (more or less) accurate picture of the pages that your visitors or users have visited. 

Content Marketing Matters for eCommerce

Content marketing is everywhere. You’ll be hard-pressed to find a marketer who isn’t seeing the impact of content marketing on their discipline.

Content Marketing is Growing. Fast.

Whether they’re B2B businesses, B2C businesses or even government agencies and nonprofits, enterprise sized organizations are going digital, and finding their online publishing needs looking increasingly like the needs of digital publishers.