How To Create Great Brand Merchandise

Brand merchandise is the essence of marketing. Not only is this a great way to promote your business and get your name out there, but it’s also a great way to make some money. Regardless of what kind of business you’re in, brand merchandise is your key to showing off your creativity and creating something amazing. Of course, to create amazing brand merchandise that will sell, you’ll need to know how.

Brexit far more difficult to prepare for than Y2K, Eggplant survey reveals

London, UK, 26th March 2019: 81% of businesses are likely to review or update existing business processes and software as a result of Brexit, a survey from Eggplant, the customer experience optimization specialist today revealed. The survey also found that 65% of organizations believe it is certain or very likely that Brexit will impact software systems and processes.

When it comes to an organization’s systems, 57% believe the impact of Brexit to be far more complex to prepare for than Y2K/the Millennium Bug, a problem in the coding of computerized systems that was projected to create havoc in computers and computer networks around the world at the beginning of the year 2000.

CIOs and Employees Differ on Data Ethics, Ownership and Root Causes of Insider Breaches

25th March 2019, London: People-centric data security company Egress today announced the results of its first Insider Data Breach survey, examining the root causes of employee-driven data breaches, their frequency and impact. The research highlights a fundamental gulf between IT leaders and employees over data security and ownership that is undermining attempts to stem the growing tide of insider breach incidents.

Employee Intranet: What is it and Why Every Business Should Have One?

Employee intranet isn't the latest buzzword in HR, that’s for sure. It has been around for some time, however, back in the day, the intranet was a simple database whereby employees could access documentation and information that related to their role, and that is related to the business as a whole. With time employee intranet has changed and grown. Rather than being an entirely one-way communication tool, it has become a place to share information and knowledge, all in one place.

Facebook and web lead the way for UK customer experience - email and Twitter lag behind Real Wire Thu, 03/21/2019 - 08:42

Reading, UK, 21 March 2019 – UK brands are undermining consumer trust and risking revenues by failing to deliver consistent, multichannel customer service, according to the 2019 Eptica Digital Trust Study.

While brands answered 69% of all routine queries via the web, email, Facebook and Twitter, this masked wide gaps between different brands, sectors and channels. For example, a bank took 8 days to respond to an email. One fashion retailer answered a tweet about ethical sourcing policies in 17 minutes, yet another took 50 hours.

Industry 4.0 Shifts from Buzzword to Reality, Says Hampleton Partners’ M&A Report

London, UK – 21 March 2019. The latest M&A market report from international technology mergers and acquisitions advisor, Hampleton Partners, sheds light on how technology giants in Germany, Austria and Switzerland (DACH) are transforming their businesses by buying, funding or partnering with connected and intelligent manufacturing technologies and data management companies to ensure they are well-positioned for the Fourth Industrial Revolution – Industry 4.0.

7 Sticky Navbars Your Site Is Begging For

One trend that's been gaining momentum in recent months is the sticky navigation bar. A sticky navbar follows the user as they scroll down your page, making it easy to move to any area of your site without the need to scroll back to the top.

You have just a few seconds to make a good first impression on site visitors. If your navigation bar is easy to find and intuitive, people are more likely to form a positive image of your brand. One user experience (UX) study showed fixed navbars reduce browsing by 22 percent.

5 Tools for Analyzing the Market When Expanding Your Business

All data is valuable, yet some data is more valuable than the other. Joke aside, this maxim is well-known in the marketing world.

Without the means to abstract data marketers wouldn’t be able to tell precisely which marketing strategy is actually working and which one is not; the same way a doctor can’t properly diagnose a patient without having sufficient information.

I'm Using Twitter's New Web Interface Bryan Ruby Mon, 03/11/2019 - 22:55

A week ago Twitter offered to upgrade my Twitter account (@socpub) to a new design for its Web Interface. For the most part, I've been viewing the revamped interface via the Chrome browser through a Windows 10 PC. After intense use of the new interface this past weekend, I have to say so far so good. In fact, I have no real complaints about the changes Twitter has made...which is highly unusual for me when it comes to social media.