AI's Growing Impact on the Tech Industry This Year and Beyond

The growth of artificial intelligence (AI) in recent years has been at a lightning pace. AI now impacts nearly every element of our lives. Smart programs have filtered into our homes and workplaces. You can use AI to create a website, to order a meal in a fast food restaurant and in the background of any number of applications.

How to Plan an Inbound Marketing Strategy for Ecommerce Raul Harman Fri, 06/07/2019 - 17:17

Every once in a while, it is good to freshen up your marketing strategy to make sure that your brand’s message is conveyed loud and clear and that you have a steady flow of both revenue and new customers. In this domain, the inbound marketing is taking precedence over the outbound since people are growing tired of being exposed to a huge amount of uninteresting content wrapped in crude calls to buy something they don’t even want.

New Global Report reveals 9 in 10 Companies see ‘Self-Service’ as the future for customers

San Francisco: 6th June 2019: A new survey has shown that 88% of companies believe ‘self-service’ will be the fastest growing channel in customer service by 2021.

The State of Native Customer Experience Report, revealed today at Unbabel’s Customer Centric Conference 2019, details the opinions of senior executives surveyed at global companies (including several Fortune 500 organizations), regarding their worldwide multilingual customer support operations across the technology, retail, travel, finance, business services and entertainment sectors. 

Research finds business and IT divided on software strategy

Boulder, Colorado: Improving the customer experience is the number one goal for organizations when planning and orchestrating their software strategy. However, as far as testing practices are concerned, 47% of development teams on average across businesses are not testing the real user experience.

This is according to research released today from Eggplant, the customer experience optimization specialist. The study also highlights a gap between IT and business leaders thinking when it comes to testing strategy.

Carbon Black Threat Report Details Cyberattacks Targeting the Healthcare Industry Real Wire Wed, 06/05/2019 - 07:09

Reading, UK – 5th June 2019 - Carbon Black (NASDAQ: CBLK), a leader in cloud endpoint protection, today released a seminal report on the state of cybersecurity in the healthcare industry. The report, Healthcare Cyber Heists in 2019, features direct input from 20 industry-leading CISOs to determine how attackers have evolved over the past year.

Consumers demand sustainable fashion – but won’t pay more for it, new research finds Real Wire Wed, 06/05/2019 - 07:09

New research suggests over half (52%) of consumers in the UK and US want the fashion industry to become more sustainable, with calls for reduced packaging and fair pay for workers among their top demands. But only 29% of these consumers say they will pay more for sustainable-made versions of the same items.

And despite many clothing manufacturers and retailers already taking steps to become more sustainable, the message is not getting through to the public. 45% of the 2,000 consumers who were polled agree that it is difficult to know which fashion brands are really committed to sustainability.

Over 60% of world population to be covered by GDPR-style legislation, according to Redgate analysis

Cambridge UK, Tuesday 4 June 2019 – Demonstrating the increasing global emphasis on improving data privacy following the introduction of the GDPR one year ago, 16 countries and 13 US states have plans to introduce similar legislation, Redgate analysis has found. Along with the current 28 member states of the EU, this means that over 62% of the world’s population will be protected by tougher data privacy laws moving forward.

Marketing Meets KonMari: Sparking Joy Amidst Information Silos and Tool Tangles Guest Author Mon, 05/27/2019 - 06:37

TV show host Marie Kondo is hard not to like. As the planet’s foremost tidying expert, she gracefully applies her KonMari Method to rid lives of clutter and create happier existences from clarity. When it comes to technology, marketing and digital companies could use her. Today, there are thousands of marketing solutions, and at times, any agency, web dev or design shop can feel as if they own them all.

This, in the words of Ms. Kondo, does not “spark joy.”

GDPR one year on: UK businesses struggling with requests for personal information

Crawley, UK, May 22, 2019 – A year after the GDPR came into effect, a new study suggests many UK businesses are struggling to process requests from customers who are exercising their right to access the personal information stored about them. Of 37 businesses evaluated, primarily large financial services organizations, utilities and telcos, around a third (12) were found to be non-compliant, with five overshooting the time limit of one month that is specified by the regulation.  

Twitter and Facebook worst channels for retail customer experience, finds research by Eptica Real Wire Wed, 05/22/2019 - 06:47

Study shows fashion and food retailers focus customer service efforts on the web

Reading, UK, 22 May 2019 – Retailers are neglecting social media when it comes to customer service, and are not listening to consumers to drive customer experience improvements, according to the 2019 Eptica Digital Trust Study.