The Importance of Design in Storytelling

Storytelling is in our genes. It’s how we share experiences with others, as we all have similar yet different stories to tell – common ground for understanding each other and forging meaningful bonds and connections. 

Because of these reasons, storytelling has been a part of branding for decades but started gaining true recognition with the advancement of technology and the internet as well as with inbound marketing taking over. It’s what made design matter even more, helping the business create a unique story, with your customers and your own brand being the main characters.  

Episerver named a challenger in Gartner Magic Quadrant for digital commerce

London, UK Sept. 17, 2019 – Just one-in-five online consumers (20 percent) say all of their online purchases are pre-planned according a global survey from Episerver™. Companies offering frictionless experiences for both consumers and business buyers on the web stand the best chance of giving visitors, who were just planning to browse, a reason to order. The data indicates many factors can, however, stop the sale whether it is inadequate content or commerce functionality, a lack of personalization or insufficient product search – requiring organizations to prioritize digital experience technologies helping the end-user experience, not hurting it.

FireMon Sets a New Standard for Security Process Automation

DALLAS – September 17, 2019 – FireMon sets the stage to help customers now achieve what they thought was not possible. Today, FireMon announces a new approach to security process automation designed to take the traditional market for Network Security Policy Management (NSPM) solutions to the next level.

As innovation drives business revenue, security leaders are often forced to choose between secure practices and enabling innovation, despite the potential risk. FireMon rejects the tradeoff between business priorities and protecting the organization. Customers should be able to innovate in a secure manner without sacrificing either variable.

Unisys: More than Three-Quarters of U.S. Citizens Accept State and Local Governments Sharing Their Personal Information across Agencies

BLUE BELL, Pa., September 12, 2019 – Most U.S. citizens acknowledge and accept that state and local government agencies share their personal data, even when it comes to personal information such as criminal records and income data, according to a new survey conducted by YouGov and sponsored by Unisys Corporation (NYSE: UIS). However, the survey found they remain concerned about the security of the data.

How to Create a Style Guide for Your Industrial Business

No matter what type of business you run, a style guide helps solidify your brand and present a consistent image across multiple media. The style for an industrial business may vary slightly from other types of businesses. People want to know they can trust you, so consistency and reliability become even more of a factor than, say, for an e-commerce store that sells kitchen gadgets. However, some of the rules are similar.

Nearly 2 in 5 Enterprises Have Lost Business Due to Cybersecurity Performance, New Independent Study Finds

LONDON, UK - 3rd September, 2019 - BitSight, the Standard in Security Ratings, today announced the availability of a new study that evaluates how executives understand and effectively measure their cybersecurity performance and adequately communicate it to the board, senior executives, customers, and critical stakeholders. The September 2019 commissioned study conducted by Forrester Consulting on behalf of BitSight titled, “Better Security And Business Outcomes With Security Performance Management” indicates that cybersecurity performance is critical to achieving commercial success.

6 Reasons Your Business Needs CRM Software

While every aspect of your business deserves attention, customer relationship management (CRM) is one of the most important. How you form and keep the interactions between you and your customers makes the difference in retaining them. At the same time, you need to build new leads and prevent people from bouncing away to one of your competitors.

In today's global economy, if you aren't on top of your game when it comes to the customer experience, you risk losing out. CRM software is one tool worth investing in because it improves the customer pipeline in several ways.

Top Reasons Why jQuery Is So Popular and How It Can Be Made More SEO-Friendly

Programmers and web developers are forever looking out for new techniques and tools that will allow them flexibility and enable them to improve the performance of their websites. Simultaneously, they are also conscious of the need for websites to be SEO-friendly to ensure that the businesses that use them are competitive. This means that they prefer the websites to be easy to streamline for search engine optimization so that they get good ranks on the SERPs and can generate adequate website traffic. JavaScript is already a very popular programming language for web development. According to statistics, some 1.6 billion websites exist globally, and JavaScript powers more than 95% of them.

New Research Reveals Top Trends in How Governments Modernize Legacy Systems

LONDON – 27th August, 2019 – The Centre for Digital Government (CDG), in conjunction with OutSystems, published a report on legacy systems and IT trends based on a survey of state and local government technology professionals. “Keeping Pace with Modernization in the Age of Rapid Obsolescence” provides key recommendations for how state and local governments can move forward with their modernization efforts.

Mellanox Introduces Revolutionary ConnectX-6 Dx and BlueField-2 Secure Cloud SmartNICs and I/O Processing Unit Solutions

SAN FRANCISCO, CA - VMworld 2019 – August 26, 2019 – Mellanox Technologies, Ltd. (NASDAQ: MLNX), a leading supplier of high-performance, end-to-end smart interconnect solutions for data center servers and storage systems, today introduced ConnectX-6 Dx and BlueField-2 – next-generation cloud SmartNICs and I/O Processing Unit (IPU) solutions, delivering unprecedented data center security, performance and efficiency at massive scale, for any workload. Continuing Mellanox’s innovation in high-performance cloud fabrics, ConnectX-6 Dx and BlueField-2 make the impossible possible by introducing cutting-edge hardware acceleration engines and best-in-class software programmability to mission-critical applications.